A good portion is devoted to highlighting Community Notes, X’s crowd-sourced fact-checking function, which permits customers so as to add related context to posts which will embrace misinformation. Users are 80% extra more likely to delete a publish if it receives a Community Note, in keeping with analysis from Sorbonne Université Paris, Cornell University, and University of Washington. Now, X says it’s piloting a brand new program that permits AI instruments to suggest Community Notes referred to as the AI Note Writers API.
An appendix to the doc additionally makes particular suggestions for the controls that advertisers ought to contemplate making use of to completely different sorts of advert buys on X. For instance, the corporate suggests making use of pre-bid adjacency controls and “limited” sensitivity settings for timeline, profile, reply, search, and vertical video advertisements.
X’s promoting enterprise has suffered substantive losses since Elon Musk’s $44 billion acquisition of the platform in late 2022, largely because of model security issues. Upon his takeover, Musk aggressively lower headcount, flipped the blue check-based identification verification system on its head, and loosened the app’s content material moderation insurance policies. The upheaval spurred a mass exodus of advertisers, lots of whom didn’t wish to threat their messages showing subsequent to controversial content material.
Though many main advertisers, together with IBM, Disney, and Apple, have since returned to the platform, X’s whole 2025 advert revenues, in keeping with estimates from Emarketer, reached simply $1.25 billion—roughly half the $2.43 billion it tallied in 2021 earlier than Musk’s takeover.
In January, X elevated Monique Pintarelli to international head of promoting at xAI, a part of its push to recuperate these misplaced revenues. In dialog with ADWEEK earlier this 12 months, Pintarelli mentioned X is targeted on “how we can create user experiences on the platform that can also be beneficial for the advertising community.”
See the complete pitch deck beneath.