OSAKA, Apr 28 (News On Japan) –
At Daimaru Umeda, a brand new occasion has began that includes fashionable South Korean cosmetics manufacturers on a weekly rotation, resulting in an uptick in visits from youthful consumers and people focused on Korean trend. Hankyu Umeda can be getting ready to launch a brand new part geared toward clients aged 25 and below, providing a contemporary buying expertise that includes life-style items and Korean manufacturers.
While inbound tourism had been anticipated to drive sturdy gross sales for shops, preliminary figures for March present a year-on-year decline at seven of 9 main Kansai shops. Retailers are responding by investing in new gross sales flooring ideas throughout this transitional interval.
At Daimaru Umeda, a brand new initiative started in April to showcase main manufacturers from Hyundai Seoul, one in every of South Korea’s prime shops. Partnering with Parco and different places, Daimaru Umeda has launched a three-month mission to carry Korean trend manufacturers to Osaka. Cosmetics from varied Korean manufacturers are additionally on show, attracting crowds on the lookout for stylish merchandise not but extensively obtainable in Japan.
The occasion, based mostly on an analogous profitable collaboration held in Tokyo, permits guests to expertise a rotating lineup of pop-up outlets that includes totally different manufacturers every week. Customers have likened the expertise to buying in Korea itself. Some manufacturers are making their Japan debut at this occasion, providing a hands-on expertise with new cosmetics.
The occasion has already proven indicators of adjusting buyer demographics. According to Daimaru Umeda, some guests particularly search out T-shirts worn by Okay-pop idols in dance movies, illustrating the attraction of Korean popular culture among the many youthful technology. The value vary for the cosmetics on provide is roughly between 2,000 yen and three,000 yen—increased than drugstore manufacturers however extra reasonably priced than luxurious division retailer choices—hitting a candy spot for consumers of their twenties.
The initiative will not be restricted to Daimaru Umeda. Hankyu Umeda can be getting ready to open a brand new gross sales flooring on its fifth degree, aimed squarely at consumers aged 25 and below. Though nonetheless below building, a preview revealed a large, open structure with distinctive architectural options and a central life-style zone modeled after a comfort retailer.
Named ‘Beyond World,’ the brand new space won’t solely function attire but additionally life-style items, with a selected emphasis on Korean manufacturers. Department retailer officers say Korean manufacturers excel at creating immersive buying experiences, permitting clients to really feel as if they’re coming into one other world whereas buying.
The Beyond World part is about to open this Saturday.
Department shops have historically been related to high-end European and American manufacturers. However, with shifting shopper habits, there’s a clear transfer towards capturing youthful audiences by means of the recognition of Korean developments. This technique is seen as an important effort to safe future clients moderately than relying solely on inbound tourism for progress.
By leveraging the Korean increase as some extent of contact with youthful consumers, Kansai’s shops are working to rework the standard picture of division retailer retail and guarantee their survival in a quickly altering market setting.
Source: Television OSAKA NEWS