Outgoing Kellanova chief development officer Charisse Hughes spent 5 years on the firm, becoming a member of in 2020 as world CMO.
Her remit expanded enormously over that point, turning into chief model and superior analytics officer in 2022 and chief development officer in 2023. As a member of the manager staff, she helped steer the corporate by way of the pandemic, post-pandemic uncertainty, an organization cut up as Kellogg’s and Kellanova grew to become two entities, and big transformation in what shoppers snack on, because of GLP-1s and the rise of personal label manufacturers.
Through a mixture of inventive campaigns and savvy partnerships, Hughes and her advertising and marketing staff developed work that positioned Kellanova’s core manufacturers like Pringles and Pop-Tarts within the cultural zeitgeist.