The Ministry of Tourism of Bulgaria took half in Tourism Expo Japan (TEJ), held from September 25 to twenty-eight, 2025, on the Aichi Sky Expo in Nagoya, Aichi Prefecture. The nation was featured on the European Tourism Commission (ETC) stand, becoming a member of different European locations in selling the continent’s journey choices to the Japanese market.
TEJ is acknowledged as Japan’s most distinguished tourism exhibition, organized collectively by the Japan Travel and Tourism Association, the Japan Association of Travel Agencies (JATA), and the Japan National Tourism Organization (JNTO). The occasion attracts contributors from a variety of industries and focuses on creating home, outbound, and inbound tourism whereas supporting regional revitalization. Serving each B2B and B2C audiences, TEJ supplies a really perfect platform for enterprise negotiations, networking, media publicity, and direct advertising.
To strengthen connections between Europe and Japan, the ETC partnered with JATA to host the Europe?Japan Marketplace, a devoted B2B phase throughout the exhibition. This initiative enabled structured conferences and collaboration alternatives between main Japanese journey brokers and European tour operators.
Bulgaria’s participation displays the nation’s dedication to sustaining sturdy tourism relations with Japan and selling itself as an interesting vacation spot. The Ministry of Tourism emphasizes the worth of presenting Bulgaria’s wealthy tradition, historic heritage, genuine experiences, trendy infrastructure, and distinctive pure landscapes to Japanese vacationers.
Minister Miroslav Borshosh acknowledged, ?Our presence at Tourism Expo Japan 2025 is a strategic effort to strengthen Bulgaria’s visibility on this distant market. Japanese vacationers recognize tradition, historical past, and real experiences. Together with our European Tourism Commission companions, we will showcase Bulgaria as a vacation spot providing excessive added worth and sustainable tourism growth.?