HomeLatestBrands Embrace Pantone's 2026 Color of the Year: 'Cloud Dancer' White

Brands Embrace Pantone’s 2026 Color of the Year: ‘Cloud Dancer’ White

Following 2025’s “Mocha Mousse” second, Pantone has topped “Cloud Dancer” as its Color of the Year for 2026.

The “billowy, balanced white” will function a logo of “calming influence in a frenetic society rediscovering the value of measured consideration and quiet reflection,” the colour authority’s consulting arm, The Pantone Color Institute, stated in a press release.

Each 12 months, the forecast units the tone for design, trend, and branding within the 12 months forward. Last 12 months’s heat brown hue permeated every part from sneaker traits to house interiors.

The 2026 launch has additionally attracted a throng of name companions that wish to keep forward of the curve.

These embody Hasbro’s Play-Doh, which has created a pot of its clay within the shade for sticky little fingers; Post-It, which promote pads within the hue as a part of its “Neutrality Collection;” and luxurious resort chain Mandarin Oriental, which is able to theme its afternoon tea and spa experiences across the minimalist shade.

Spotify has additionally partnered with Pantone for the primary time for a multisensory expertise that interprets the “emotion of the color” into sound through customized playlists.

Motorola is getting concerned too, with with a particular “Cloud Dancer” version of its minimalist Edge 70 mannequin. The smartphone model signed an unique multi-year partnership with Pantone again in 2022 with the intention of showcasing its design and innovation chops.

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