Sydney Sweeney and American Eagle are again collectively, and this time round, the actress has traded her blue denims for blue jean shorts.
“Syd for Short” introduces a extra informal facet of the Euphoria star, by way of a sequence of movies and stills wherein she wears shorts as she goes about her day at dwelling, the seaside, or working errands.
The 15-second hero spot sees Sydney sporting a wide range of denim appears in opposition to a blue sky backdrop. “What brand am I wearing?” she asks, earlier than answering with amusing, “Yeah, that one.”
“Being able to share Syd, which is what my friends and family call me, in such an organic way has been a really fun and playful experience,” Sweeney advised ADWEEK.
TOKYO, Apr 15 (News On Japan) –
U.S. expertise large Oracle introduced it should make investments roughly 1.2 trillion yen in Japan’s synthetic intelligence and cloud sectors, marking the newest in a sequence of large-scale investments by overseas corporations.
Mike Sicilia, CEO of Oracle, stated, “We are pleased to announce an investment of 8 billion dollars, or about 1.2 trillion yen, in cloud and AI sectors in Japan.”
Prime Minister Sanae Takaichi welcomed the transfer, stating, “We strongly welcome efforts to build a safe and resilient digital infrastructure in our country through investments in AI and cloud technologies.”
Oracle plans to associate with Japanese firms together with Fujitsu and SoftBank to advance its funding technique, specializing in increasing AI and cloud capabilities throughout the nation.
The announcement comes as world expertise corporations proceed to ramp up spending in Japan’s IT sector. Amazon has been investing roughly 2.2 trillion yen in Japan since two years in the past, whereas Microsoft introduced an extra 1.6 trillion yen funding earlier this month, underscoring intensifying competitors to develop AI infrastructure within the nation.
Tokyo [Japan], April 15 (ANI): Kyowa Leather Cloth is a consultant Japanese firm to supply synthetic leather-based product. When we verify about TOYOTA automobile we will acknowledge it on the seat, inside door, steering, solar visor, and so forth. Kyowa Leather Cloth’s occupation of world market is ranked within the prime 5. It is paying scorching consideration to Indian market.
Ryuta Kawashima is the consultant individual of world enterprise in Kyowa Leather Cloth. ‘Established in 1935 we offer synthetic leather-based merchandise for each day life items and automobile. Currently 87 % of gross sales quantity is from automobile tools merchandise. Of course, in Japan prime runner. Strong factors are acceptable combination of chemical merchandise, luxurious designing and processing. It is efficient to guard mould, germ, odor and so forth.’
Artificial leather-based maker’s subsequent topic is how lower environmental burden.
‘It is coming from oil which brings environmental burden. To resolve it we goal round economic system. Reuse, recycle of product and use of pure supplies are focusing factors.’
Assuming the transformation of manufacturing process,Kyowa Leather Cloth set the gaze to Indian market.
‘In 2030 annual manufacturing variety of the automobile will probably be 7 million in India. And luxurious automobile which is becoming to Kyowa Leather Cloth merchandise will probably be elevated. To entry to India Kyowa Leather Cloth established cooperative firm in 2024 and prospect to launch Indian manufacturing facility in 2029. Kyowa Leather Cloth product made in India will entry to Maruti Suzuki and native firm.’
In close to future luxurious merchandise of Kyowa Leather Cloth made in India will fulfill Indian automobile house owners. (ANI)
Bengaluru (Karnataka) [India], April 15 (ANI): Karnataka Chief Minister Siddaramaiah on Wednesday wrote a memorandum to Prime Minister Narendra Modi, calling consideration to atleast 18 ‘long-pending’ initiatives for the state which require the Central authorities’s ‘pressing consideration’. Prime Minister Narendra Modi arrived in Karnataka earlier right this moment, the place he inaugurated the Sri Guru Bhairavaikya Mandira at Sri Kshetra Adichunchanagiri in Mandya district. PM Modi can also be set to collectively launch the e book titled ‘Saundarya Lahari and Shiva Mahimna Stotram’ together with former Prime Minister H. D. Deve Gowda. In the memorandum handed to the Prime Minister, CM Siddaramaiah highlighted numerous initiatives throughout sectors, together with railways, Jal Jeevan Mission (JJM), grants to Gram Panchayat, upgrading nationwide highways, pending grants to states, and even pending approval of Mekedatu Drinking water mission. ‘While Karnataka continues to be among the many largest contributors to the nationwide exchequer and a frontrunner in financial and social improvement, sure long-pending points require the Union Government’s pressing consideration. Addressing these considerations won’t solely speed up Karnataka’s progress but in addition strengthen the ideas of fairness and cooperative federalism,’ the CM wrote within the memorandum. According to the memorandum, the Chief Minister listed out the Railway Coach Factory at Kolar, High-Speed Rail Extension to Mysuru, Release of Funds for Bengaluru Suburban Rail and Launch of Bengaluru-Mumbai High-Speed Rail Corridor, Jal Jeevan Mission (JJM), fifteenth Finance Commission Grants to Gram Panchayats, Sanction and Upgradation of National Highway Projects, Revenue Deficit Grants, Special Grant for Bengaluru, Expedited Appraisal and Approval of the Mekedatu Drinking Water Project, Expedited Appraisal and Approval of the Mekedatu Drinking Water Project, Gazette Notification of KWDT-II Award and Declaration of Upper Krishna Project as a National Project, Wildlife Clearance for Kalasa Nala Diversion Project (Mahadayi), Rightful Share for Karnataka in Inter-Linking of Rivers (ILR) Schemes, Inclusion of Karnataka’s 56% Reservation Policy within the Ninth Schedule, Inclusion of Certain Other Backward Castes within the Central List of Scheduled Tribes, Inclusion of Certain Other Backward Castes within the Central List of Scheduled Tribes, Sharavathy Pumped Storage Project (2000 MW), Establishment of AIIMS in Raichur. According to the CM, the Centre owes Rs 6,000 Crore to Karnataka in Special grant for Bengaluru, and Rs 5,495 Crore of pending grants really helpful by the fifteenth Finance Commission to deal with fiscal imbalances and maintain developmental initiatives.CM Siddaramaiah has additionally urged the Centre to direct the Ministry of Jal Shakti and the Central Water Commission to expedite appraisal and approval of the Mekedatu Project, envisaging 67 TMC storage for Bengaluru’s ingesting water, regulated releases to Tamil Nadu, and 400 MW hydropower, in step with CWMA referral and the Supreme Court’s 2025 judgment.
On the central help for the Upper Bhadra Project underneath PMKSY-AIBP, CM has known as for or not it’s given the ‘nationwide mission standing’, as such a mission is sure to assist drought-prone central Karnataka and supply irrigation to 2.25 lakh hectare of land.
On the institution of All India Institute of Medical Sciences (AIIMS), the Chief Minister wrote, ‘Early approval of AIIMS at Raichur, within the socio-economically backward Kalyana Karnataka area underneath Article 371(J), will considerably enhance healthcare entry and regional improvement.’ The CM’s memorandum learn, ‘The individuals of Karnataka look ahead with hope and confidence to your sort intervention in resolving these points. I’m sure that the Union Government will allow Karnataka to proceed enjoying a transformative function in India’s journey in direction of inclusive and sustainable improvement.’ (ANI)
Bengaluru (Karnataka) [India], April 15 (ANI): Karnataka Chief Minister Siddaramaiah on Wednesday wrote a memorandum to Prime Minister Narendra Modi, calling consideration to atleast 18 ‘long-pending’ initiatives for the state which require the Central authorities’s ‘pressing consideration’. Prime Minister Narendra Modi arrived in Karnataka earlier in the present day, the place he inaugurated the Sri Guru Bhairavaikya Mandira at Sri Kshetra Adichunchanagiri in Mandya district. PM Modi can also be set to collectively launch the e book titled ‘Saundarya Lahari and Shiva Mahimna Stotram’ together with former Prime Minister H. D. Deve Gowda. In the memorandum handed to the Prime Minister, CM Siddaramaiah highlighted varied initiatives throughout sectors, together with railways, Jal Jeevan Mission (JJM), grants to Gram Panchayat, upgrading nationwide highways, pending grants to states, and even pending approval of Mekedatu Drinking water venture. ‘While Karnataka continues to be among the many largest contributors to the nationwide exchequer and a pacesetter in financial and social growth, sure long-pending points require the Union Government’s pressing consideration. Addressing these considerations won’t solely speed up Karnataka’s progress but in addition strengthen the ideas of fairness and cooperative federalism,’ the CM wrote within the memorandum. According to the memorandum, the Chief Minister listed out the Railway Coach Factory at Kolar, High-Speed Rail Extension to Mysuru, Release of Funds for Bengaluru Suburban Rail and Launch of Bengaluru-Mumbai High-Speed Rail Corridor, Jal Jeevan Mission (JJM), fifteenth Finance Commission Grants to Gram Panchayats, Sanction and Upgradation of National Highway Projects, Revenue Deficit Grants, Special Grant for Bengaluru, Expedited Appraisal and Approval of the Mekedatu Drinking Water Project, Expedited Appraisal and Approval of the Mekedatu Drinking Water Project, Gazette Notification of KWDT-II Award and Declaration of Upper Krishna Project as a National Project, Wildlife Clearance for Kalasa Nala Diversion Project (Mahadayi), Rightful Share for Karnataka in Inter-Linking of Rivers (ILR) Schemes, Inclusion of Karnataka’s 56 per cent Reservation Policy within the Ninth Schedule, Inclusion of Certain Other Backward Castes within the Central List of Scheduled Tribes, Inclusion of Certain Other Backward Castes within the Central List of Scheduled Tribes, Sharavathy Pumped Storage Project (2000 MW), Establishment of AIIMS in Raichur. According to the CM, the Centre owes Rs 6,000 Crore to Karnataka in Special grant for Bengaluru, and Rs 5,495 Crore of pending grants really helpful by the fifteenth Finance Commission to deal with fiscal imbalances and maintain developmental initiatives.CM Siddaramaiah has additionally urged the Centre to direct the Ministry of Jal Shakti and the Central Water Commission to expedite appraisal and approval of the Mekedatu Project, envisaging 67 TMC storage for Bengaluru’s ingesting water, regulated releases to Tamil Nadu, and 400 MW hydropower, according to CWMA referral and the Supreme Court’s 2025 judgment.
On the central help for the Upper Bhadra Project beneath PMKSY-AIBP, CM has referred to as for or not it’s given the ‘nationwide venture standing’, as such a venture is sure to assist drought-prone central Karnataka and supply irrigation to 2.25 lakh hectares of land.
On the institution of All India Institute of Medical Sciences (AIIMS), the Chief Minister wrote, ‘Early approval of AIIMS at Raichur, within the socio-economically backward Kalyana Karnataka area beneath Article 371(J), will considerably enhance healthcare entry and regional growth.’ The CM’s memorandum learn, ‘The individuals of Karnataka look ahead with hope and confidence to your variety intervention in resolving these points. I’m sure that the Union Government will allow Karnataka to proceed enjoying a transformative function in India’s journey in the direction of inclusive and sustainable growth.’ (ANI)
Copenhagen [Denmark], April 15 (ANI): Viktor Axelsen has introduced his retirement from skilled badminton on the age of 32 on Wednesday. Axelsen defined ongoing bodily limitations following again surgical procedure in April 2025 as the rationale for hanging up his boots.
The Danish shuttler retires as one of the crucial profitable males’s singles gamers in historical past, having received Olympic gold at Tokyo 2020 and Paris 2024, together with a bronze medal at Rio 2016. He additionally clinched World Championship titles in 2017 and 2022, in accordance with the BWF web site.
Axelsen mentioned it was a tough determination to step away from the game, explaining that recurring again issues have made it inconceivable for him to proceed coaching and competing on the highest degree. He added that though accepting the scenario has been laborious, his physique can not assist his skilled profession.
‘Today is just not a simple day for me. Due to my recurrent again points, I’m not in a position to compete and prepare on the highest degree. Accepting this example has been extremely tough. But I’ve now reached a degree the place my physique will not permit me to proceed,’ Viktor Axelsen mentioned in an Instagram put up.
Reflecting on his journey, Axelsen mentioned, ‘Since the day I picked up a racket, I knew my dream was to turn into one of the best on this planet. I’ve given the whole lot to this sport. It has by no means been only a profession to me. It has been my life and I’ve left no stone unturned.’
He mentioned he has achieved the whole lot he as soon as dreamed of and extra. He added that what makes retiring tough is just not the competitors itself, however the journey, day by day routine and the folks concerned.
‘I’ve completed the whole lot I as soon as dreamed of, and extra. What makes it hardest to say goodbye is just not the competitors itself, however the whole lot round it. The journey, the day by day grind, the folks,’ Axelsen mentioned.
Thanking followers, he added: ‘Words can’t describe how grateful I’m for all of you. Your assist from all world wide means greater than you realize.’
Viktor Axelsen mentioned that whereas he’s stepping away from skilled badminton, he isn’t leaving the game completely. He added that he shall be round one or the opposite.
‘While that is goodbye to Viktor Axelsen the badminton participant, I’m not saying goodbye to the game infinitely. I’ll all the time be round come what may. I gave the whole lot to badminton and badminton gave me the whole lot again,’ Axelsen mentioned.
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If the Takaichi authorities continues to recklessly push constitutional revision, it dangers isolating Japan diplomatically, deepening mistrust amongst its neighbors and burdening its personal folks with the prices and risks of an more and more militarized state.
BEIJING, April 15 (Xinhua) — Japan’s ruling Liberal Democratic Party has renewed its push to amend the nation’s pacifist structure, with Prime Minister Sanae Takaichi declaring that “the time has come” for reform and expressing hope to current a proposal by subsequent 12 months.
What is unfolding marks a shift towards a substantive constitutional overhaul. This transfer has triggered widespread concern and criticism, as vigilance grows over a attainable resurgence of militarism in Japan.
The newest push as soon as once more underscores how Japan’s right-wing forces are steering the nation’s safety coverage in an offensive and expansionist route.
In latest years, Japan has steadily loosened restrictions on arms exports, expanded protection spending, and enhanced its so-called “counterstrike capabilities,” signaling a gradual deviation from its solely defense-oriented coverage.
Proposed modifications, together with revising the Article 9 of the Constitution, would offer authorized backing for these strikes, elevating considerations that such steps may erode the constraints which have outlined Japan’s pacifist framework for many years.
History affords a stark warning: Japanese militarism as soon as plunged Asia right into a devastating conflict, marked by brutal occupation and unimaginable struggling, leaving tens of millions lifeless and whole nations scarred for generations.
Japan’s postwar structure, particularly Article 9, which states that the Japanese folks eternally resign conflict as a sovereign proper of the nation and the risk or use of power as technique of settling worldwide disputes, was established to make sure such a trajectory would by no means be repeated.
Resistance to constitutional revision has intensified each at residence and overseas. Tens of hundreds of individuals joined rallies throughout Japan amid rising fears that the nation is abandoning its postwar pacifist path.
If the Takaichi authorities continues to recklessly push constitutional revision, it dangers isolating Japan diplomatically, deepening mistrust amongst its neighbors and burdening its personal folks with the prices and risks of an more and more militarized state.
Asia’s peace and prosperity have been constructed by way of a long time of exhausting effort. Any transfer to weaken constraints on militarism would threaten not solely Japan’s future, but additionally the area’s hard-won stability. Japan ought to heed the teachings of historical past earlier than as soon as once more heading down a path of no return.
OSAKA, Apr 15 (News On Japan) –
A lady accused of conspiring with a fortune teller to forge a suicide notice belonging to a male follower was handed a suspended jail sentence on April fifteenth, in a case linked to the alleged coercion of two males into taking their very own lives.
The case facilities on Yoshie Hamada, 64, a fortune teller accused of inciting two male followers to commit suicide within the sea off Wakayama Prefecture six years in the past, whereas fellow follower Sawako Terasaki, 48, was charged with helping Hamada, together with forging a suicide notice for one of many males.
Terasaki admitted to the fees throughout the trial, and prosecutors had sought a two-year jail sentence, arguing that she had absolutely understood the aim behind the crimes.
In its ruling on April fifteenth, the Osaka District Court acknowledged that Terasaki’s act of making and submitting cast paperwork was malicious, whereas additionally acknowledging that she had been instructed to chop off contact with the surface world and located it tough to defy Hamada’s directives, finally sentencing her to 2 years in jail, suspended for 4 years.
Hamada’s trial continues to be ongoing, together with her protection arguing that she ought to be discovered not responsible on the grounds of madness.
NeAndre Broussard, chief govt of BMW Digital and founding father of the Black Menswear motion, needs entrepreneurs to cease chasing virality and begin constructing long-term relationships with the communities behind them.
Speaking at ADWEEK’s Social Media Week on Tuesday, Broussard drew on six years of rising the Black Menswear motion to argue that consistency, not trend-chasing, is what builds cultural relevance.
His company, BMW Digital, helps manufacturers attain Black customers, particularly Black males. Since its founding, the company has amassed almost 1 million followers throughout platforms and hosted greater than 40 activations throughout three continents.
“We were not trendy, but we were consistent,” Broussard mentioned. “We were committed.”
Too many advertising campaigns, he argued, are constructed round fleeting moments reasonably than the communities that give these moments that means.
“Culture isn’t a media buy—it’s a relationship,” he advised the viewers. “Communities don’t operate off of campaigns.”
To fight this fixation on ephemeral returns, Broussard outlined 4 rules for manufacturers searching for to construct genuine neighborhood ties:
hear earlier than launching a marketing campaign
companion with platforms that have already got established belief
make investments past particular person marketing campaign cycles
amplify the voices these communities already comply with
The objective, he mentioned, is to make customers, not the model, really feel just like the hero.
Campaigns constructed on these rules, together with work tied to the Kentucky Derby, have generated internet sentiment scores within the excessive 90% vary, in keeping with Broussard, who cited the metrics as proof that the method delivers constructive outcomes.
“Ask them, and they will tell,” he mentioned. “Empower them, and you will sell.”
