HomeLatestAsahi Beer’s December Sales Fall Over 20% as Cyberattack Disruptions Linger

Asahi Beer’s December Sales Fall Over 20% as Cyberattack Disruptions Linger

TOKYO, Jan 16 (News On Japan) –
Asahi Beer’s gross sales in December fell by greater than 20% from a yr earlier, as the results of a protracted system disruption continued to weigh on shipments.

December is usually a peak season for beer demand in Japan, pushed by year-end gift-giving and firm events, however the firm mentioned its preliminary December gross sales figures confirmed a steep decline in contrast with the earlier yr.

Asahi attributed the drop to transport delays brought on by a system failure following a cyberattack in September, in addition to restrictions on the sale of its year-end reward units.

The firm had been compelled to depend on handbook order-taking by gross sales employees whereas the system remained down, but it surely resumed order processing by its techniques in December.

While some supply delays persist in sure areas, Asahi goals to revive logistics operations to regular by February.

Source: TBS

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