Anheuser-Busch has revealed its plans for Super Bowl 2026, with the most important U.S. brewer planning to characteristic three of its flagship manufacturers throughout the Big Game.
Super Bowl LX, airing Feb. 8, would be the launchpad for brand new artistic that includes Budweiser, Bud Light, and Michelob Ultra. With 2.5 minutes of commercials throughout the broadcast, Anheuser-Busch would be the Big Game’s greatest advertiser throughout all classes. The brewer has been the official beer sponsor of the NFL for greater than 20 years; nonetheless, the corporate’s alcohol exclusivity for the Super Bowl resulted in 2022.
“We’re now in a one-of-a-kind year for sports and entertainment in America, and we’re primed to kickstart our plans at Super Bowl,” mentioned Anheuser-Busch chief business officer Kyle Norrington. “As one of the most prolific advertisers in Super Bowl history, our new spots will provide fans with the first look at what they can expect throughout this extraordinary year as our portfolio of brands show up to celebrate unparalleled events, including the World Cup, the Winter Olympics, America’s 250th birthday, and Budweiser’s 150th anniversary.”
Budweiser’s large anniversary
As the best-selling and fastest-growing beer model within the U.S., per Circana, Michelob Ultra’s promoting continues to talk to individuals who lead energetic life. The beer’s Super Bowl 2026 business will spotlight “America’s competitive spirit” and tee up its Team USA sponsorship on the 2026 Milan Cortina Winter Olympic Games.
Last 12 months, Budweiser needed to scramble to show a regional advert right into a Super Bowl 59 business after receiving an enormous fan reception for its decided Clydesdale foal. For Super Bowl 60, the model will preserve its tone extra severe with an advert that “honors its longstanding—and ongoing—legacy in American culture.”
This 12 months marks Budweiser’s one hundred and fiftieth anniversary, in addition to America’s 250th birthday, so count on “an empowering, heartfelt national commercial that captures how its beer is not only made in America; it’s made of America,” in line with Anheuser-Busch.
Bud Light will retain its irreverent tone for the 2026 Super Bowl with an advert that includes celebrities exhibiting off their “willingness to do anything” for a chilly one. Perhaps even an on-air keg stand, because the business will characteristic “the universal fixture of any great Super Bowl LX party: the keg.”
All three commercials can even air throughout the sport’s Spanish and streaming broadcasts, along with retail and OOH placements in key markets and pre- and post-game activations, similar to a Post Malone live performance on Feb. 6 sponsored by Bud Light.
Budweiser can also be releasing a Heritage Can Series with 4 designs showcasing the beer’s historical past, obtainable in time for the sport.