Fresh off a better-than-expected vacation season, retailers are once more gearing up for an additional 12 months stuffed with challenges.
There’s extra uncertainty following the chaos after the U.S. Supreme Court struck down President Trump’s sweeping tariffs. Consumers nonetheless face excessive costs for necessities like meals, housing, and probably gasoline costs after the latest U.S. assault on Iran. And these are simply the macroeconomic elements.
AI is shortly changing into a differentiator, as retailers determine whether or not to combine with third-party AI reply engines or develop their very own AI-powered chatbots.Â
And one other narrative is rising that impacts the advert neighborhood: Amazon and Walmart proceed to get greater.