Sanrio’s Chinese native subsidiary terminates VIVANT collaboration following criticism in China and Japan.
The firm’s tie-up with the Japanese TV drama accused of demonizing China, stands in stark distinction to its anti-war legacy. Japanese historian Masahiro Yamazaki questioned why the corporate would accomplice with a drama that “glorifies violence and incites hostility toward China.”
The lesson is evident: Commercial pursuits can’t be separated from social duty. Companies in search of to profit from the Chinese market should respect China and Chinese customers in each their enterprise practices and selection of companions. Their manufacturers ought to by no means be used to distort historical past or gas hostility.
Produced by Xinhua Global Service