NewsVoir
New Delhi [India], September 28: Sony India at this time introduced the launch of BRAVIA 7II, introducing True RGB know-how to redefine residence leisure with richer color, higher depth and extra immersive viewing experiences. Pre-booking for choose BRAVIA 7II fashions begins at this time. Bringing collectively Sony’s superior show innovation and clever processing applied sciences, BRAVIA 7II delivers cinema-grade image high quality designed to rework on a regular basis viewing into a unprecedented leisure expertise.
At the center of BRAVIA 7II is True RGB, powered by RGB Backlight Master Drive Pro, Sony’s proprietary backlight management know-how that independently controls pink, inexperienced and blue mild to attain distinctive color precision, deeper distinction and memorable realism. Combined with Cognitive Processor XR, BRAVIA 7II reproduces content material the way in which people naturally see and hear-creating visuals with enhanced depth, vibrant colors and lifelike element.
Key applied sciences powering the expertise embody:
– RGB Backlight Master Drive Pro – Sony’s superior particular person RGB backlight management know-how delivers exact native dimming with deeper blacks, decreased blooming and gorgeous distinction.
– RGB Triluminos Max with Luminance Booster – Uniting QD-OLED-level color richness with Mini LED brightness to attain Sony’s richest color quantity and brighter brilliance.
– Smooth Color Gradation – Reveals each nuance throughout darkish and vivid scenes with ultra-fine tonal transitions and enhanced visible depth.
– X-Wide Angle Pro – Maintains constant color and distinction from wider viewing positions for an immersive cinematic expertise from each seat within the room, out there in choose display sizes.
Starting with a 55 (140 cm) mannequin, the collection extends throughout 65 (165 cm), 75 (190 cm) and 85 (215 cm) variants, and can additional culminate in a shocking 98 (248 cm) mannequin anticipated in June, bringing Sony’s imaginative and prescient of “Cinema is Coming Home” to extra customers throughout India.
Experience cinema-grade color, highlighting true to life color and depth with True RGB
Building on Sony’s legacy of innovation, the BRAVIA 7II introduces Sony’s first True RGB LED BRAVIA TV know-how, utilizing independently pushed pink, inexperienced and blue LEDs for exact color replica in vivid lounge environments. Powered by RGB Backlight Master Drive Pro, this superior backlight management system drives every LED with excessive precision to enhance brightness, scale back blooming, ship deeper blacks and produce purer color than typical Mini LED shows.
With RGB Triluminos Max, the tv delivers Sony’s widest color quantity, reproducing a broader spectrum of colors with exceptional accuracy, whereas Smooth Colour Gradation allows seamless and ultra-fine tonal transitions throughout each scene. Powered by RGB Triluminos Max with Luminance Booster, it combines QD-OLED-like color depth with the brightness of Mini LED know-how to ship Sony’s richest and most vibrant visible expertise but. On 65-inch and bigger fashions, X-Wide Angle Pro maintains constant color and distinction from wider viewing positions, guaranteeing an optimum expertise from each seat within the room.
Powered by Cognitive Processor XR for lifelike image high quality
At the core of the BRAVIA 7II is Sony’s Cognitive Processor XR, which processes photos in step with how people naturally understand sight and sound. This allows the TV to reinforce depth, distinction, and readability in actual time, delivering extra pure and immersive visuals.
XR Contrast Booster (20) intelligently balances mild and darkish components for enhanced realism, whereas XR Clear Image reduces noise and upscales lower-resolution content material to close 4K high quality, whereas XR Motion Clarity analyses movement throughout a number of frames to make sure fast-moving scenes comparable to sports activities, films, and gameplay stay {smooth}, vivid, and blur-free
Experience cinematic HDR visuals and multidimensional encompass sound powered by Dolby Vision and Atmos
With help for Dolby Vision, HDR10, HLG and IMAX Enhanced, BRAVIA 7II delivers a really cinematic viewing expertise with richer colors, deeper distinction, enhanced brightness and creator-intended image high quality. Studio Calibrated Modes for Netflix, Prime Video, and Sony Pictures Core routinely optimize image settings to mirror the creator’s intent throughout totally different content material environments.
On the audio entrance, Acoustic Multi-Audio+ on 65 (165 cm) and above fashions positions sound exactly with on-screen motion, making a extra immersive expertise and sound positioning Tweeters additional enhances the bass efficiency with out compromising the slim design.
Voice Zoom 3 with AI Sound Separation know-how ensures dialogue stays clear above background sound, whereas 3D Surround Upscaling transforms normal audio into an expansive 5.1.4 channel digital encompass expertise. With Dolby Atmos and DTS:X, viewers can get pleasure from multidimensional, theatre-like sound with overhead results that convey each scene to life.
Engineered for next-generation gaming with 4K 120Hz and clever gaming options
BRAVIA 7II helps 4K at 120fps through HDMI 2.1, delivering ultra-smooth and responsive gameplay. Features comparable to Auto Low Latency Mode (ALLM) and Variable Refresh Rate (VRR) scale back enter lag and eradicate display tearing, guaranteeing a seamless gaming expertise.
With Game Menu 2, customers can rapidly entry and customise gaming settings, together with crosshair, black equalizer, and movement blur discount. Dolby Vision Gaming enhances visible constancy with richer colors and distinction, whereas PS Remote Play and devoted optimizations for PlayStation 5, together with Auto HDR Tone Mapping and Auto Genre Picture Mode, make BRAVIA 7II a super selection for console gaming fanatics.
Discover easy leisure with Google TV and Gemini
Powered by Google TV, BRAVIA 7II presents entry to over 400,000 films and TV reveals together with hundreds of apps and video games, delivering a personalised and intuitive content material discovery expertise. Supported by Hands-Free Voice Search and built-in Google Assistant, customers can management the TV, seek for content material, or handle suitable good residence units utilizing voice instructions. The TV additionally helps Apple AirPlay 2, Apple HomePackage, Google Cast, and works with Alexa-enabled units for added comfort.
Additionally, Gemini for Google TV will likely be launched through an over-the-air replace, enabling extra pure, AI-powered interactions and smarter content material suggestions.
Experience studio-quality cinematic leisure at residence with Sony Pictures Core
BRAVIA 7II allows customers to expertise studio-quality leisure at residence with Sony Pictures Core, providing a curated library of blockbuster films, together with IMAX Enhanced titles.
Powered by Pure Stream, customers can stream content material at as much as 80 Mbps, delivering image high quality similar to 4K UHD Blu-ray. Customers may even obtain an unique 10 film credit with entry to a curated choice of premium titles from Sony Pictures for twenty-four months.
Combining considerate design with enhanced accessibility and sturdy sturdiness
Designed with Sony’s Harmonic Presence idea, the BRAVIA 7II blends seamlessly into trendy residing areas with its Immersive Frame design and Mirage Stand for 55-inch to 85-inch fashions, whereas the 98-inch variant includes a premium T-Shape Stand.
The tv is constructed for sturdiness with X-Protection PRO, providing resistance towards lightning, energy surges, mud, and humidity. With Eco Dashboard 2 and power-efficient RGB LED management by RGB Backlight Master Drive Pro, customers can monitor vitality consumption and entry power-saving suggestions.
The Inclusive Affordable Remote, developed in collaboration with individuals with disabilities, options optimized button design, tactile differentiation, and clear spacing for ease of use.
Price and Availability
The BRAVIA 7II will likely be out there throughout all Sony retail shops (Sony Center and Sony Exclusive), the www.ShopatSC.com portal, main digital retailers and main e-commerce platforms in India beginning twenty eighth May 2026 onwards. Pre-booking for choose BRAVIA 7II fashions additionally begins at this time, and prospects can register their curiosity by way of this hyperlink.
About Sony India Pvt. Ltd.
Sony India Private Limited (Sony India), a personal restricted firm with its final holding firm as Sony Group Corporation, Japan, has established itself as a premium model in numerous product classes together with tv, digital imaging, private audio, residence leisure, gaming, automobile audio, {and professional} options. The firm locations a powerful emphasis on buyer satisfaction and maintains excessive requirements in gross sales and providers. Sony additionally prioritizes environmental sustainability, aiming to attain a zero environmental footprint all through the lifecycle of its merchandise and enterprise actions to contribute to a more healthy and enriched life for all of humanity and future generations.
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