PRNewswire
New York [US]/ Bengaluru (Karnataka) [India], September 17: Calvin Klein right now unveils the third chapter of its Fall 2026 ‘Feel the Fit’ denim marketing campaign starring world model ambassador Jung Kook of pop royalty BTS. Celebrating the boldness that comes when the match feels proper, Jung Kook brings his signature power and magnificence to iconic Calvin Klein denim.
‘After working with Calvin Klein for therefore a few years, I’ve come to understand how I really feel each time I placed on the model’s denims,’ mentioned Jung Kook. ‘There’s one thing concerning the match and perspective that basically resonates with me. Bringing that feeling to life by music and motion made this marketing campaign particularly enjoyable.’
Directed by Renell Medrano, the marketing campaign captures the second that Jung Kook pulls on his Calvin Klein denims, sparking a shift in power. The sound of the zipper cues the beat, and his instinctive motion and highly effective choreography carry to life how the appropriate pair of denims can change all the things. Set to the rhythms of ‘My Prerogative’ and ‘Cut the Cake,’ the marketing campaign channels Jung Kook’s easy perspective in each body.
For Fall 2026, Calvin Klein introduces new denim matches designed to make discovering your excellent pair easy. The 90s Straight Jean’s basic silhouette is redefined for fall in washes starting from deep indigo to heat mid-blue, styled with gentle fall layers. The Baggy Jean delivers an ultra-loose match, outsized for simple motion in a basic medium blue wash. Styled all through the marketing campaign, every match expresses a special facet of Calvin Klein denim.
The marketing campaign launches globally on September sixteenth throughout Calvin Klein retail and high-impact out-of-home placements.
Campaign Credits:Directed and photographed by Renell Medrano
Editorial Credits:Calvin Klein
Social: @calvinklein
About Calvin Klein
Calvin Klein is likely one of the world’s main world vogue life-style manufacturers, based in New York in 1968. Shaped by a way of life that meets tradition, the model’s distinctive, trendy aesthetic informs its strategy to iconic product design and influential model storytelling.Â
Across underwear, denims, attire, equipment, residence and perfume, Calvin Klein creates important items that translate its American vogue roots to a global viewers. Global retail gross sales of Calvin Klein merchandise had been roughly $9 billion in 2025.
About Jung Kook of BTS
Jung Kook (Jeon Jung Kook) is a South Korean singer, songwriter, and member of Pop Royalty BTS. Jung Kook has been proving his huge spectrum of musical expertise by solo works resembling ‘Euphoria,’ ‘My Time’ and ‘Still With You,’ in addition to collaborative singles with world artists together with Lauv and Charlie Puth. Jung Kook is credited on a number of BTS tracks together with the Japanese single ‘Your eyes inform,’ ‘Stay’ from BE, and ‘Run BTS’ from Proof. Jung Kook additionally participated in singing ‘Dreamers,’ the Official Soundtrack of FIFA World Cup Qatar 2022, which he carried out on the Opening Ceremony. In July 2023, the worldwide popstar launched his RIAA platinum-certified (as of November 2023) first solo single ‘Seven (feat. Latto),’ which debuted atop the Billboard Hot 100 and Spotify’s ‘Top Song Global’ charts, in addition to at No. 3 on the UK official singles chart. He launched his sophomore single ‘3D (feat. Jack Harlow)’ in September, adopted by his first solo album GOLDEN in November 2023. GOLDEN debuted at No. 2 on the Billboard 200, accompanied by its fundamental observe ‘Standing Next to You,’ which entered the Billboard Hot 100 at No. 5.
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