Sonos is kicking off essentially the most important model repositioning in its historical past to win again clients after a 2024 defective app replace tarnished its model.
Its new international marketing campaign, “Love the Sound. Feel the System,” is the primary work beneath chief advertising officer Colleen DeCourcy, who joined Sonos in Nov. 2025. DeCourcy is an promoting veteran who beforehand led advertising at Snap and served as chief artistic officer and co-president of world company Wieden+Kennedy.
The marketing campaign articulates for the primary time that Sonos is not only a speaker firm however an end-to-end sound system. It launches at this time (Sept.