TOKYO –
Lawson plans to chop costs on its important line of onigiri rice balls by 10 yen from September 29 as falling rice costs start to feed by to retail prices.
The main comfort retailer operator has determined to cut back costs throughout its hand-rolled onigiri vary, in accordance with individuals aware of the matter.
Its tuna mayonnaise rice ball will fall to 171 yen together with tax from 181 yen, whereas its aged spicy cod roe selection shall be lowered to 225 yen from 235 yen.
The transfer comes as rice costs decline. Wholesale transaction costs between rice business companies have fallen 14% from their peak, whereas retail costs have dropped by a good bigger proportion.
Lawson says it now expects to have the ability to decrease its procurement prices for domestically grown rice utilized in its merchandise.
The value cuts are an early signal that decrease rice costs are starting to have an effect on the retail sector. Lawson additionally hopes the reductions will encourage better rice consumption.
The firm has raised costs on its hand-rolled rice balls 5 occasions over the previous 4 years, whereas different main comfort retailer chains have additionally continued to extend costs.
Attention is now turning as to if Lawson’s determination will affect the pricing methods of rival comfort retailer operators.
Source: TBS