NewsVoir
Mumbai (Maharashtra) [India], August 12: L&T Finance Ltd. (LTF), one of many main retail financiers within the nation, launched three new TV commercials (TVC) with the tagline, ‘Koi Bhi Sapna Hold Mat Karo, L&T Finance Gold Loan Karo,’ that includes its model ambassador, Jasprit Bumrah. Through this marketing campaign, LTF will drive consciousness for its Gold Loan choices and empower people, micro-entrepreneurs, and households to unlock the worth of their idle gold to gasoline their development, aspirations, and goals.
The TVC shall be launched in the course of the upcoming India vs Sri Lanka check collection to be held from August 15, 2026 onwards. As the ‘Co-presenting’ accomplice for the collection, LTF shall be amplifying the marketing campaign throughout on-ground and TV channels in the course of the matches. The TVC shall be aired on Sony TV Broadcast Network throughout its 9 Linear TV channels.
The newly launched commercials are a light-hearted three-film collection, effortlessly mixing humour with the realities of contemporary monetary aspirations. Cricketer Jasprit Bumrah options as a trusted downside solver. In the primary movie, he advises a struggling farmer to leverage a gold mortgage and develop his livestock to spice up his revenue. In the second situation, he encourages a nosy homemaker to cease placing her goals on maintain and use Gold Loan to deliver dwelling the buyer durables she has at all times wished for. And, within the third movie, he guides a Kirana retailer proprietor to restock his depleting stock and scale up operations.
Mr. Raju Dodti, Chief Operating Officer and Whole-time Director at LTF, mentioned ‘As L&T Finance continues its transformation right into a Risk-first, Tech-first, AI-native retail monetary establishment beneath our Lakshya 2031 technique, Gold Finance serves as one of many key drivers of our development agenda. Reflecting this momentum, our high-yielding, secured gold mortgage portfolio grew by a powerful 182% YoY to Rs. 3,829 Crore in Q1FY27, up from Rs. 1,360 Crore in Q1FY26, backed by 343 lively Gold Finance branches, with a plan to take complete Gold Finance branches to over 800 on this monetary 12 months. This marketing campaign permits us to faucet into rising markets, deepen buyer connection, and guarantee a sustained upward trajectory within the coming years.’
Ms. Kavita Jagtiani, Chief Marketing Officer at LTF, mentioned, ‘Today’s shoppers are aspirational, but more and more value-conscious in how they method credit score. Gold Loans sit completely at this intersection- providing a protected and good strategy to obtain the objectives utilizing an asset they already belief. India holds an unlimited quantity of idle family gold; there may be immense alternative to show these financial savings into lively development. With the ‘Koi Bhi Sapna Hold Mat Karo, L&T Finance Gold Loan Karo’ marketing campaign, we need to showcase gold as a supply of actual monetary utility that helps people transfer ahead with confidence. We are assured this marketing campaign will meaningfully resonate with audiences throughout the nation, reinforcing our place as a trusted monetary accomplice.’
The Company has launched an built-in advertising marketing campaign to cowl key markets in eight states and a union territory, reaching shoppers via roughly 150 branches of LTF. For its on-ground and experiential engagement, LTF is rolling out branded autos because the ‘Sapno ki Sunehri Gaadi’ throughout high-footfall areas to spark curiosity. This experiential branding creates a tangible touchpoint for rural audiences. Complementing that is the transit media branding throughout buses and autorickshaws, extending the model’s footprint deep into native markets.
Taking the narrative to the streets, LTF additionally plans to deploy road props equivalent to park benches as gold-branded canvases, creating hyperlocal visibility. LTF can be spotlighting high-footfall branches throughout all zones with immersive, 360-degree branding designed for max recall.
To increase its digital presence and attain native audiences, LTF is utilizing real-time procuring indicators by enjoying customized promotional jingles at checkout counters of native retailers throughout dwell cost transactions. The total media technique blends high-reach video platforms with deep-rooted integration throughout Tier 2 and Tier 3 vernacular channels, enlisting regional creators to deliver relatable, real-life monetary moments to life within the languages audiences are most comfy with.
To watch the TV commercials, click on right here:
* Kheti Badhane Ka Sapna | Koi Bhi Sapna Hold Mat Karo* Bada TV Ho Ya Bada Fridge | Koi Bhi Sapna Hold Mat Karo* Business Badhana Hai? Koi Bhi Sapna Hold Mat Karo
To apply for ‘L&T Finance Gold Loan’, please give missed name on +91 7045180180 or go to our web site www.ltfinance.com.
About L&T Finance Ltd. (LTF)
L&T Finance Ltd. (LTF) (www.LTFINANCE.com), is a number one Non-Banking Financial Company (NBFC), providing a spread of economic services and products. Headquartered in Mumbai, the Company has been rated ‘AAA’ — the best credit standing — by 4 main home ranking companies. In August 2025, S&P Global Ratings upgraded LTF long-term Issuer Credit Rating to ‘BBB/Stable’ from ‘BBB-/Positive’ and short-term issuer credit standing to ‘A-2’ from ‘A-3’. Fitch Ratings has affirmed LTF Long-Term Foreign and Local-Currency Issuer Default Ratings of ‘BBB-‘ with a Stable outlook. It has additionally obtained management scores and scores by world and nationwide Environmental, Social, and Governance (ESG) ranking suppliers for its sustainability efficiency. The Company has been licensed as a Great Place To Work and has additionally received many prestigious awards for its flagship CSR venture – ‘Digital Sakhi’- which focuses on girls’s empowerment and digital and monetary inclusion. Under Right to Win, being within the ‘proper companies’ has helped the Company turn out to be one of many main financiers in key Retail merchandise. The Company is concentrated on remodeling right into a Risk-first, Technology-first, AI-native Retail monetary providers establishment as a part of the Lakshya 2031 strategic plan. The Company has over 2.9 Crore buyer database, which is being leveraged to cross-sell, up-sell, and establish new prospects.
LinkedIn: www.linkedin.com/firm/lntfinance
Instagram: www.instagram.com/lntfinance
YouTube: www.youtube.com/consumer/ltfinance
X: x.com/LnTFinance
Facebook: www.fb.com/LnTFS
(ADVERTORIAL DISCLAIMER: The above press launch has been supplied by NewsVoir. ANI won’t be accountable in any means for the content material of the identical)