VMPL
Mumbai (Maharashtra) [India], June 17: American Tourister, one of many world’s main journey and life-style bag manufacturers, in the present day introduced its partnership with Warner Bros. Discovery Global Consumer Products (WBDGCP) to launch an unique Harry Potter assortment in India. The vary, comprising backpacks, baggage, crossbody luggage, drawstring luggage and stationery equipment, is now accessible throughout retail channels, coinciding with the beginning of the brand new educational season.
Designed for 2 distinct age teams, the gathering options an ‘Under 10’ vary with Hogwarts School of Witchcraft and Wizardry-themed faculty backpacks, lunch luggage, pencil instances, drawstring pouches and hard-side baggage, alongside an ‘Early and Pre-Teen’ vary that includes a extra understated, house-inspired design language throughout backpacks, crossbody luggage, drawstring luggage and baggage.
Across each ranges, every bit has been designed to stability performance, sturdiness, and self-expression, that includes iconic Harry Potter-inspired graphics, silicone zip pullers, and interchangeable velcro home badges for personalisation. Select merchandise within the children vary additionally embody Quidditch-themed stickers and Crookshanks zip charms. The assortment is complemented by coordinated equipment together with lunch luggage, pencil instances, drawstring luggage and crossbody luggage, enabling Harry Potter followers and newcomers alike to create matching faculty and journey units impressed by the Harry Potter universe. Speaking concerning the assortment, Anushree Tainwala, Chief Business Officer, American Tourister India stated, ‘At American Tourister, we’ve got all the time believed {that a} bag carries greater than belongings – it carries the spirit of the journey. The Harry Potter universe is woven into the childhood reminiscences of a complete technology of Indian dad and mom, and now it belongs to their youngsters too. This collaboration is our method of constructing that handover magical. Whether it’s a first day in school or a household vacation, we would like each little one carrying this bag and equipment to really feel like they’re heading someplace extraordinary.’
The Harry Potter x American Tourister assortment is out there beginning in the present day throughout American Tourister’s retail shops, main baggage and life-style retailers, on Amazon and the model’s official on-line channels, simply in time for the brand new faculty yr. From Hogwarts-inspired equipment beginning at simply INR 250 to backpacks from INR 1,690 and baggage from INR 4,290, the gathering presents magical choices for each younger wizard, witch and Muggle. Whether your little one is sorting into one of many 4 iconic Houses for the primary time or is already a seasoned Harry Potter fan, there’s a piece on this assortment that was made for them. After all, each nice journey begins with packing the precise bag.
About American Tourister
American Tourister is a well known worldwide baggage model that has stood tall for the previous 90 years. It is positioned within the mass premium section, making it a positive mixture of premium and accessible. The model caters to travellers looking for resilient, environment friendly, and stylish baggage. American Tourister’s advertising and marketing positioning in India reinforces its dedication to innovation, design, and high quality, positioning the model as expressive, assured, easy, and real. It is a reliable possibility for shoppers residing in fixed motion throughout work, social, journey and private moments, looking for experiences that enrich their lives whereas counting on a model that delivers fashion, self-expression and reliable innovation.
For extra data, go to www.americantourister.in
About Warner Bros. Discovery Global Consumer Products (WBDGCP)
Warner Bros. Discovery Global Consumer Products (WBDGCP), a part of Warner Bros. Discovery’s Revenue & Strategy division, extends the corporate’s highly effective portfolio of leisure manufacturers and franchises into the lives of followers around the globe. WBDGCP companions with best-in-class licensees globally on award-winning toy, vogue, residence decor and publishing applications impressed by the most important franchises from Warner Bros.’ movie, tv, animation, and video games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and extra. With modern world licensing and merchandising applications, retail initiatives, and promotional partnerships, WBDGCP is without doubt one of the main licensing and retail merchandising organizations on this planet.
About the Harry Potter franchise
From the second eleven-year-old Harry Potter met Rubeus Hagrid, Keeper of Keys and Grounds at Hogwarts School of Witchcraft and Wizardry, his adventures have left an indelible mark on standard tradition. Today, over 25 years later, the Harry Potter phenomenon thrives as one of the vital profitable and best-loved leisure properties in historical past.
J.Ok. Rowling’s best-selling Harry Potter novels have been delivered to life in an ever-evolving, interconnected universe which is beloved by tens of millions of followers worldwide. Eight blockbuster Harry Potter movies and three epic Fantastic Beasts movies deliver the spellbinding motion to life on display screen, Harry Potter and the Cursed Child mesmerises on stage, and state-of-the-art video and cell video games from Portkey Games permit gamers to expertise the wizarding world like by no means earlier than. Fans can proudly showcase their ardour by modern client merchandise, and thrill at spectacular location-based experiences – together with six theme park lands at Universal Studios places around the globe.
This increasing portfolio of Warner Bros. Discovery-owned Harry Potter and Fantastic Beasts choices consists of ground-breaking touring experiences and occasions, every developed to have fun particular moments and places that followers cherish, in addition to Harry Potter Shops in King’s Cross, New York, Chicago, Harajuku and Akasaka. Wizards, Witches and Muggles alike may also uncover one thing new as they discover behind-the-scenes secrets and techniques at Warner Bros. Studio Tour London – The Making of Harry Potter and Warner Bros. Studio Tour Tokyo – The Making of Harry Potter.
With a brand new HBO Original TV collection primarily based on the Harry Potter books on the way in which, this prolonged world continues to offer the group with recent and thrilling methods to work together. For its world followers, and for generations to return, it invitations everybody in to search out the magic for themselves.
For the newest Harry Potter and Fantastic Beasts news and options, go to www.harrypotter.com. All characters and components & Warner Bros. Entertainment Inc. Publishing Rights JKR. (s26)
For extra data, please attain out to:
Mr. Rishi Basu | [email protected] | +91 7738920559
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