PRNewswire
Singapore, February 24: Klook, a number one pan-regional experiences platform in Asia Pacific, immediately pronounces the signing of a Memorandum of Understanding (MoU) with the Osaka Convention & Tourism Bureau (OCTB).
This collaboration displays a broader shift towards discovery-led vacation spot improvement, bringing collectively Klook’s knowledge and digital infrastructure with OCTB’s on-the-ground experience to form how vacationers expertise Osaka past its metropolis middle.
Under the MoU, Klook and OCTB will collaborate on joint content material improvement and on-line promotions, mutual knowledge sharing and evaluation to higher perceive inbound journey conduct, sustainable tourism initiatives geared toward managing customer flows, and deployment of digital options to boost traveler comfort and help native tourism stakeholders.
‘Osaka tourism is at present at a structural turning level. Beyond merely rising customer numbers, it’s important to create experiential worth throughout all the prefecture and to pursue steady enchancment primarily based on knowledge. This partnership goals to refine the distinctive strengths of every municipality into market-ready merchandise and to create an atmosphere by which vacationers can extra simply uncover new and thrilling experiences. By combining Klook’s market knowledge and experience with OCTB’s analysis capabilities and regional data, we’ll work collectively to construct efficient methods that obtain each broader financial affect and sustainable development,’ says Hiroshi Mizohata, Chairman of the Osaka Convention & Tourism Bureau.
From Gateway City to Regional Ecosystem
Insights from Klook’s Travel Pulse 2026, an annual research surveying 11,000 vacationers throughout 20 markets, sign robust international momentum behind Osaka.
Among vacationers who’ve chosen Japan as their must-visit vacation spot in 2026, 48.6% plan to incorporate Osaka of their itinerary. Intent is stronger amongst Millennials (53.4%), outpacing Gen Z vacationers (43.5%). Given Millennials’ larger spending energy, this indicators optimistic momentum for tourism spending in Osaka.
Osaka is evolving not solely as a vacation spot in its personal proper, however more and more as a key gateway connecting vacationers to surrounding areas.
Klook’s owned platform knowledge over the previous 12 months reinforces this shift, with mobility-related bookings — from JR Kansai passes and Shinkansen tickets to automobile leases — as one of many high classes in Japan. This means that inbound vacationers are exploring the vacation spot extra extensively.
Together, these indicators level to a broader evolution in journey conduct: main cities have gotten launchpads for multi-destination journeys, underscoring the rising significance of regional connectivity and curated experiences throughout prefectural areas.
Advancing Digital Transformation and Sustainable Growth
Beyond advertising collaboration, the MoU displays a broader shift towards digital-first vacation spot administration. Initiatives underneath the partnership will discover new applied sciences, together with digital content material options and audio information capabilities, to boost the customer journey whereas supporting native companies as they adapt to evolving journey behaviors.
‘At Klook, we see platforms as infrastructure for discovery. Insights from Travel Pulse present that vacationers are transferring past single-city itineraries, and partnerships like this enable us to translate these indicators into real-world experiences,’ says Wataru Masuda, General Manager, Klook Japan.
‘Working carefully with OCTB allows us to attach knowledge, know-how, and storytelling to assist vacationers discover Osaka extra completely, whereas supporting small and medium-sized retailers past Osaka City in reaching international vacationers via Klook’s platform.’
‘By amplifying discovery of experiences throughout the broader prefecture, we intention to encourage extra balanced customer flows that profit native communities,’ he says.
As locations more and more look towards distributed development, collaborations between know-how platforms and tourism organizations have gotten important in shaping journey flows — utilizing knowledge and discovery to distribute demand extra sustainably throughout areas.
About Osaka Convention & Tourism Bureau
The Osaka Convention & Tourism Bureau (OCTB) is a regional Destination Management Organization (DMO) supported by Osaka Prefecture, Osaka City, Sakai City, and the Kansai enterprise neighborhood. Certified by the Japan Tourism Agency in 2016, OCTB leads tourism promotion throughout Osaka underneath an ‘All Osaka’ framework.
OCTB is liable for creating and implementing tourism methods grounded in strategic advertising and data-driven insights. By figuring out, enhancing, and selling tourism property all through the prefecture, OCTB works carefully with municipalities, tourism operators, transportation suppliers, and business companions to construct a sustainable, high-value tourism mannequin.
In addition, OCTB strengthens Osaka’s worldwide competitiveness via MICE promotion and the event of tourism-related info infrastructure.
About Klook
Klook is a number one pan-regional experiences platform in Asia Pacific, goal constructed to digitalize experiences and make them accessible to each traveler. Our mission is to construct the digital infrastructure for the worldwide expertise financial system — empowering retailers to share their passions and vacationers to find the heartbeat of every vacation spot. We function a mobile-first, curated platform that includes various experiences throughout international locations.
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