PRNewswire
Hong Kong, February 26: Against a backdrop of shifting commerce balances and evolving consumption patterns throughout Asia, Vinexpo Asia will deliver collectively key gamers from the wine, spirits and non-alcoholic beverage trade. The occasion shall be held from 26 to twenty-eight May 2026, on the Hong Kong Convention and Exhibition Centre (HKCEC). The Hong Kong occasion reaffirms its position as a number one enterprise occasion for Greater China, whereas remaining open to Asia-Pacific markets and broader regional dynamics. Together with the Singapore version, which focuses on Southeast Asia, Vinexpo Asia positions itself as a strategic assembly level for professionals who select to stay current and engaged in a market present process important transformation.
Against a backdrop of shifting commerce balances and evolving consumption patterns throughout Asia, Vinexpo Asia will deliver collectively key gamers from the wine, spirits and non-alcoholic beverage trade. The occasion shall be held from 26 to twenty-eight May 2026, on the Hong Kong Convention and Exhibition Centre (HKCEC). The Hong Kong occasion reaffirms its position as a number one enterprise occasion for Greater China, whereas remaining open to Asia-Pacific markets and broader regional dynamics. Together with the Singapore version, which focuses on Southeast Asia, Vinexpo Asia positions itself as a strategic assembly level for professionals who select to stay current and engaged in a market present process important transformation.
Vinexpo Asia, anchored in historical past and targeted on the way forward for Asia
Since 1998, Vinexpo Asia has supported trade professionals in a area in fixed evolution. In Hong Kong, the occasion has established itself as a key assembly level for gamers searching for to develop or preserve their presence in Mainland China, Hong Kong, Macau and Taiwan. It additionally stays intently related to mature Asia-Pacific markets similar to Japan, South Korea and Australia, in addition to to regional flows from Southeast Asia.
Despite the slowdown in sure premium segments, Hong Kong continues to play its position as a significant industrial and monetary hub. The legacy of Vinexpo Asia permits it to faucet on long-term relationships, and stay up for the long run, with in-depth market understanding.
‘Asia stays a key market within the world commerce steadiness of wines and spirits. At a time when worldwide commerce flows are being redefined, Vinexposium continues to assist the trade by strengthening its presence within the area by Vinexpo Asia, an occasion traditionally anchored in Hong Kong and targeted on the long run,’ says Rodolphe Lameyse, CEO of Vinexposium.
A market in transition, evolving choice standards
Asia is altering. In China, consumption is shifting in direction of extra casual, and at-home events. Across the area, youthful shoppers are favouring brisker, lighter kinds. These developments are reshaping purchaser expectations and redefining choice standards.
For worldwide producers and types, alternatives stay very actual, offered they keep current, seen and engaged because the market continues to reconfigure.
At the earlier Hong Kong version in 2024, the occasion introduced collectively 1,032 exhibitors from 35 international locations and welcomed 14,203 skilled guests from 60 international locations, producing greater than 4,200 enterprise conferences. 75% of tourists had been importers, distributors or retail consumers, confirming Vinexpo Asia’s positioning as a results-driven occasion targeted on concrete enterprise decision-making.
A format and providing aligned with new market dynamics
First launched in Paris in February 2026, the brand new Vinexposium format will even be rolled out in Hong Kong. Designed to replicate the evolving construction of the alcoholic drinks market, it brings collectively three complementary occasions:
Vinexpo Asia, devoted to wines.Be Spirits, devoted to spirits, together with baijiu and soju, in addition to beer, cider, sake and innovation.Be No, completely devoted to non-alcoholic drinks.The 2026 version will deliver collectively a large variety of worldwide exhibitors, with new nation and regional pavilions, the return of main historic areas, and quite a few wine manufacturers. For their launches, Be Spirits and Be No will notably host a Japanese pavilion and a South Korean pavilion. This variety displays the plurality of Asian markets and the complementarity of the segments represented.
Exhibitors from greater than 20 international locations are already confirmed, together with Australia, Chile, China – Hong Kong, France, Germany, Ireland, Italy, Japan, Mainland China, New Zealand, North Macedonia, Portugal, South Africa, South Korea, Spain, Switzerland, the United Kingdom and the United States.
Several institutional and collective pavilions have confirmed their participation to this point, together with Business France, ICE – Italian Trade Agency, Wine Australia, CVR Tejo – Tejo Wines (Portugal), Wines of Germany, California Wine Institute, Wines of South Africa, alongside extra regional and nationwide representations.
The Academy: understanding markets to make higher choices
Vinexpo Asia will even see the return of the Academy, bringing worldwide thought leaders and wine professionals of the best calibre. The programme shall be a collection of conferences, spherical tables and masterclasses designed as a decision-support device for professionals. An area for perception and information sharing, the 2026 Academy will function greater than 40 classes, specializing in regional points and the Chinese market, whereas additionally addressing key worldwide subjects.
Sessions will discover main trade developments, from modifications within the positive wine and collectors’ market, new distribution and consumption developments, to newest financial shifts. Some highlights embrace modifications in journey retail, e-commerce and instantaneous retail methods, and the challenges of meals pairing with Chinese delicacies and tradition.
‘Vinexpo Asia has been engaged in Asia for practically thirty years. This continuity is crucial in a reworking Asian market, the place belief and long-term presence make all of the distinction. In 2026, the occasion totally aligns with this strategy by offering a structured framework for dialogue, market understanding and the event of business exchanges in Hong Kong, Mainland China and past,’ concludes Grace Ghazale, Director of International Exhibitions at Vinexposium.
For extra data, go to the Vinexpo Asia web site and its media nook
View pictures from the 2024 version right here
ABOUT VINEXPO ASIA:
Vinexpo Asia is a premier occasion for wine and spirits professionals, providing unique entry to key stakeholders within the Asia-Pacific area. Taking place alternately in Singapore and China – Hong Kong, two main enterprise hubs, it serves as a strategic platform for networking, discovering trade improvements, and fostering enterprise alternatives in one of the vital dynamic markets worldwide.
ABOUT VINEXPOSIUM:
Vinexposium is the main year-round companion for wine and spirits professionals worldwide. Through its flagship worldwide occasions and editorial content material, together with Voice of the Industry, it brings your complete sector collectively to drive enterprise development and deepen market information. By fostering connections and sharing strategic insights, Vinexposium helps the worldwide trade in tackling key challenges round innovation, sustainability, and shifting client expectations.
Media Contacts – Hong KongDistributed by GHC Asia on behalf of VinexposiumMichelle Miu | 6332 0221 | [email protected] Lucy Murless | 5972 0004 | [email protected]
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