The demand-side platform Viant launched a partnership with Ad Fontes Media on Wednesday that may let advertisers goal related TV news stock primarily based on content-level reliability and political bias scores, the businesses advised ADWEEK.
The integration, which is reside now within the Viant platform, is the primary of its type on CTV, in response to the businesses.
The product applies Ad Fontes Media’s reliability-and-bias framework to particular person news exhibits working throughout CTV publishers, permitting patrons to determine and bid on programming that meets their high quality thresholds slightly than counting on broader app-level or domain-level indicators.
“We’ve been working on trying to get advertisers to advertise more in news for years now,” mentioned Vanessa Otero, founder and CEO of Ad Fontes Media.
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