In a step that offers publicly traded Townsquare Media entry to promoting alternatives in a big market adjoining to one among its personal longtime radio and on-line hubs, the corporate led by CEO Bill Wilson has solid a strategic digital promoting partnership with Kroenke Sports and leisure.
Known colloquially as KSE, the Stan Kroenke-founded entity owns 4 rated radio stations in Denver: KXKL “Kool 105,” KIMN “Mix 100,” and Altitude Sports siblings KKSE-AM & FM.
In the neighboring Fort Collins-Greeley, Colo., Townsquare Media has a formidable presence and it has been one of many “Local First” firm’s most vital markets, ranked No. 105 by Nielsen Audio. Here, Townsquare stations embody Country KUAD-FM, Classic Hits KTRR-FM, Hot Adult Contemporary KKPL-FM, and Rock KMAX-FM, the latter of which additionally reaches Cheyenne, Wyo.
Denver is the No. 18-ranked market, and the partnership places Townsquare Media in its greatest DMA so far, though it is not going to function the KSE radio stations in any manner.
Rather, as Shaun Collignon, Chief Revenue Officer of Townsquare Ignite, the corporate’s Digital Advertising division, explains, his division’s data-driven platform, technique and execution capabilities can be built-in with the digital belongings related to KSE’s stations. “We’re enabling KSE to scale its digital offering and drive stronger, more measurable results for its clients. This partnership is a powerful example of how media companies can evolve and win in a performance-driven marketplace.”
The partnership is a results of the Media Partnerships division of Townsquare Media, launched in 2024. Within Townsquare Media’s Digital Advertising phase (a.ok.a. Townsquare Ignite), Media Partnerships pacts present a white-label service that equips different native media corporations with the digital promoting instruments Townsquare makes use of throughout its stations.
The alliance with KSE is without doubt one of the just lately introduced 11 companions that Townsquare now has.
KSE Radio Sr. VP/GM Joel Clary commented, “We are very excited to partner with Townsquare and launch our new Digital Solutions arm, KSE Digital. After exhaustive research and from personal experience working with Townsquare Ignite for 6+ years, I concluded Townsquare Ignite is absolutely best-in-class and fully committed to digital growth. They have a truly outstanding team and we couldn’t be happier for the prospects of our partnership. Kroenke Sports and Entertainment is excited to partner with Townsquare Ignite for all of our entertainment assets in the Denver market. Townsquare has the best digital solutions in the radio industry and a proven track record of delivering great results to clients.”