After practically 20 years main prime manufacturers and businesses, childhood mates Musa Tariq and Tim Jones are betting they’ll clear up one of many trade’s key issues: the disconnect between model and enterprise.
Tariq, who beforehand led advertising for Airbnb, Ford, and GoFundMe, and Jones, previously at 72andSunny, are popping out of stealth to launch consultancy Science x Story.
Its ambition is to realign how corporations can develop in an AI future.
After twenty years brand-side, Tariq stated he has repeatedly encountered businesses which have “struggled with the business acumen,” whereas consultants which can be nice at enterprise technique “never understood the creative.”