As the NFL season reaches its closing whistle, FanDuel is utilizing the Super Bowl not simply as an promoting second, however because the emotional endpoint of a months-long ritual.
The sportsbook is rolling out a three-spot marketing campaign, “Last Call for Football,” that unfolds throughout the ultimate week of the season and culminates with a premium Super Bowl placement simply earlier than kickoff.
Created in partnership with the company Arts & Letters, the work leans right into a easy however typically missed reality: for followers, the Super Bowl isn’t simply the most important recreation of the yr—it’s additionally the final.
“When we started thinking about the Super Bowl, we came back to a simple but powerful fan truth: It’s the biggest moment on the sports calendar, but it’s also the moment when the season ends,” mentioned Mike Raffensperger, president of sports activities at FanDuel. “‘Last Call for Football’ sits right at the center of that insight—celebrating the season that was, while savoring the final night we all get to enjoy the NFL together.”
Rather than competing with the sport itself, FanDuel’s marketing campaign is designed to border the week main as much as it as a collective second of reflection and anticipation.
The artistic facilities on a fictional bar the place followers and soccer legends collect to toast the season that was and brace for its finish. NFL icons Joe Montana, Rob Gronkowski, and Adam Vinatieri seem alongside FanDuel’s season-long model host Luis Guzmán.
The marketing campaign launches Feb. 2 with “Toast,” a 30-second spot that units the tone for the week.
In the advert, Guzmán declares a “last call for football,” prompting followers within the bar to lift their glasses to the moments, rituals and feelings that carried them via the season.
The second spot, “Fever Dream,” debuts Feb. 7 and shifts the tone as kickoff nears. Starring Gronkowski, the advert performs with the mounting strain of the second.
When Guzmán asks if anybody needs to provide a pregame speech, Gronk freezes and spirals into an inside monologue that captures the nervous vitality many followers really feel heading into Super Bowl Sunday. Joe Montana seems on the finish of the spot, establishing the marketing campaign’s finale.