Commerce media continued its development trajectory this 12 months, with advert spend up 19.4% 12 months over 12 months, reaching almost $59 billion, based on Emarketer.
In the midst of that development, retailers have been bolstering their choices, inking new partnerships, and buying the tech they should match a quickly evolving commerce media panorama.
ADWEEK spoke to 2 high-level retail media practitioners, a advisor, and an analyst to stipulate the most important offers of 2025 and what they imply for 2026.
DoorDash buys Symbiosys
All 4 of the consultants that ADWEEK spoke to for this story highlighted DoorDash’s $175 million acquisition of retail media adtech firm Symbiosys in June as probably the most essential offers of 2025.