TOKYO, Oct 21 (News On Japan) –
A protracted system failure brought on by a cyberattack at Asahi Group Holdings is now rippling into Japan’s year-end reward season, forcing main brewers to reduce their choices.
Kirin Brewery introduced that it’s going to droop gross sales of 14 varieties of reward units, together with the “Hare Kaze Set” launched earlier this month and a “Family Set” that mixes its Ichiban Shibori beer with Tropicana juice. The firm stated that demand for these merchandise has surged past expectations on account of disruptions brought on by Asahi’s system outage. To prioritize secure provide of its common merchandise, Kirin determined to quickly halt reward set gross sales.
Orders already positioned will nonetheless be fulfilled, however future choices will likely be restricted to 3 reward merchandise consisting solely of Ichiban Shibori beer.
The impression of Asahi’s system troubles is spreading throughout the trade. Last week, each Suntory and Sapporo additionally introduced partial suspensions of their year-end reward lineups, highlighting how the fallout from the cyberattack is now affecting the essential year-end gross sales interval.