A significant Japanese comfort retailer chain has began promoting frozen “onigiri” rice balls on a trial foundation. The goal is to cut back the frequency of deliveries to its shops.
Lawson began the check with six gadgets at about 20 shops in Tokyo and Fukushima Prefecture on Tuesday. The rice balls on supply embrace grilled salmon wrapped in seaweed. Customers need to heat them in a microwave oven after buy.
Lawson expects to chop down on pricey deliveries as a result of the frozen rice balls have best-before dates lasting about 4 months.
Lawson official Wakui Kazuhiro mentioned, “We should develop a simpler supply system by controlling logistics.
It is vital to broaden the frozen meals choices to gadgets with sell-by dates of at some point or much less.”
The firm plans to introduce frozen rice balls nationwide in fiscal 2025. It additionally goals to broaden the lineup of frozen meals to different perishable merchandise comparable to “bento” containers or bread-based gadgets.
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