HomeLatestWhy would Soviet airline Aeroflot hassle to promote

Why would Soviet airline Aeroflot hassle to promote

“Fly Aeroflot planes”, urged enormous colourful posters hanging within the middle of most Soviet cities. Today, such a slogan seems to be actually unusual. Aeroflot was the one airline firm of the Soviet Union and there have been merely no alternate options to Aeroflot.

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Yet, Soviet residents had been by no means stunned by such promoting. At that point, airplanes had been fairly a brand new technique of transport, which competed with practice and bus journey.

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Posters defined to atypical residents how a lot time they’d save on trip in the event that they selected to go, for example, to the Black Sea resort of Sochi by aircraft.

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Already within the Fifties, fashionable Tu-104 and Tu-144 jet airplanes, which might carry extra passengers, started to appear in Aeroflot’s fleet.

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In addition to home flights, Aeroflot additionally operated worldwide flights, together with these to Europe, the United States and Canada, regardless of the Cold War. Flight attendants on such flights typically had greater linguistic schooling.

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Moscow was additionally a transit metropolis for overseas vacationers touring, for instance, from Europe to India, Indonesia or China.

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The Soviet airline produced numerous promoting posters in English particularly for such vacationers. In explicit, they defined the benefits of flying to different locations through Moscow.

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In 1970, the Soviet Union allowed overseas airways to fly over the Trans-Siberian Railway and to land for refueling in Moscow. This made it doable to drastically shorten the path to Asian and African nations. Air France and JAL had been the primary to carry out such flights.

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Aeroflot Russian Airlines is celebrating its 100-year anniversary in 2023. Check out how the flight attendants’ uniforms have modified over the a long time!

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