[13:09] Creativity With a Standard: The CASE Framework — Kenny’s CASE framework (Creative, Authentic, Strategic, Emotional) is much less a formulation and extra an ordinary of care. It displays how he leads groups and the way Levi’s pursues excellence. These model management rules assist Levi’s construct tales that really feel sincere and emotionally anchored, whether or not for world launches or community-led model initiatives.
[16:39] Personalization That Feels Human, Powered by AI — Kenny shares how Levi’s makes use of knowledge and AI-powered personalization to talk to clients in a manner that respects their individuality. It helps well timed suggestions, higher artistic decisions, and extra considerate journeys throughout channels. For Kenny, AI in client advertising isn’t about shortcuts however about releasing groups to concentrate on the artistic and cultural work that genuinely issues to the audience.