TOKYO, Aug 10 (News On Japan) –
The Consumer Affairs Agency has issued a corrective order to RIZAP, the health club operator, for participating in stealth advertising and marketing by presenting influencer feedback as buyer testimonials.
According to the company, RIZAP’s low-cost health club, “ChocoZAP,” featured feedback from a number of influencers on its web site between January and March this 12 months. These feedback, which had been solicited for promotional functions, had been displayed as in the event that they had been real experiences shared by common prospects.
Furthermore, the web site claimed that providers equivalent to “self-hair removal” and “self-nail care” had been out there for limitless use 24 hours a day. In actuality, nevertheless, these providers had been solely accessible throughout restricted hours.
The Consumer Affairs Agency deemed these actions to be in violation of the Act towards Unjustifiable Premiums and Misleading Representations and issued a corrective order, demanding measures to forestall recurrence.
The RIZAP Group has said, “We will work to restore trust.”
Source: TBS