MANILA, Oct. 31 (Xinhua) — At least 207,932 Chinese vacationers have visited the Philippines from January to September this yr, a Philippine lawmaker mentioned Monday.
Citing the most recent information from the Department of Tourism, Representative Marvin Rillo mentioned Chinese vacationers comprise 5.15 % of the 4,038,379 international vacationers who arrived within the Philippines in the course of the first 9 months of 2023.
Rillo, the vice-chair of the House of Representatives committee on tourism, mentioned South Koreans topped the international arrivals with 1,064,077 or 26.35 % of the whole arrivals, adopted by the Americans with 715,744 and Japanese with 220,604.
Meanwhile, Rillo urged the tourism division to make use of the so-called “rifle marketing,” which is against “shotgun marketing,” in promoting the Philippines as a vacation spot for international holidaymakers and a hub for worldwide conferences, conventions and exhibitions.
“Rifle marketing” targets particular person markets, whereas “shotgun marketing” goals for all the world market no matter particular corners.
Rillo mentioned the Philippine authorities has earmarked a 1.26 billion pesos (roughly 22.2 million U.S. {dollars}) finances subsequent yr to “sell” the Philippines to potential international guests.