Tech large Meta has unveiled a partnership with horror movie manufacturing firm Blumhouse to road-test its newest AI video instrument.
The program, often called Movie Gen, was introduced earlier this month although Meta stated it was nonetheless being developed and wouldn’t be added to publicly obtainable merchandise till subsequent 12 months.
Meta introduced that it had been working with filmmakers from Blumhouse — identified for producing franchises like “Paranormal Activity”, “The Purge” and “Insidious” — to refine and enhance the instrument.
Oscar-winner Casey Affleck, who was additionally given early entry to Movie Gen, praised it in a promotional video as “more like a collaborator than it is like a tool”.
The advance of AI was one of many flashpoints throughout final 12 months’s writers’ strike in Hollywood, the place creatives feared that studios would use AI instruments to create scripts and even change actors.
But Blumhouse founder Jason Blum stated he welcomed the possibility to check this system whereas it was nonetheless being developed.
“These are going to be powerful tools for directors, and it’s important to engage the creative industry in their development to make sure they’re best suited for the job,” he was quoted as saying in a Meta weblog submit.
Meta additionally launched a smooth three-minute video packaged like an advert made by filmmaker Aneesh Chaganty, framed round the concept he ought to “hate” AI as a result of it was going to wreck his trade.
Chaganty revisited a collection of snippets he had filmed when he was a teenager, utilizing Movie Gen so as to add aliens, or change the placement from the countryside to Manhattan, or make it seem like he was in a financial institution vault reasonably than his household house.
“I hate AI, but with a tool like this… I dunno… maybe I would’ve just dreamt a little bigger,” the voiceover concludes.
Meta has hailed Movie Gen’s skill to create movies with sound from brief prompts or photographs as a serious breakthrough, although the instrument remains to be restricted to 16-second clips.
© 2024 AFP