TOKYO, Feb 02 (News On Japan) –
The long-standing and fashionable health-conscious product ‘Healthya,’ acknowledged as a ‘Tokutei Hokenyou Shokuhin’ (Foods for Specified Health Uses or ‘Tokuho’), is transitioning from Kao Corporation to Kirin.
Kirin Beverage introduced on the first that it might be buying the ‘Healthya’ tea catechin beverage enterprise from Kao, efficient August 1st. The switch consists of ‘Healthya Green Tea’ amongst 5 merchandise totaling eight varieties, although the acquisition worth stays undisclosed.
Launched in 2003 as the primary tea beverage to say physique fats discount advantages beneath the ‘Tokuho’ class, ‘Healthya’ has been a best-selling product, with roughly 3.1 billion bottles bought so far.
Kirin Beverage, stepping in as the brand new distributor, is specializing in the well being science sector, anticipating that incorporating ‘Healthya’ will result in additional development.
Kao cited intensifying competitors with different producers as the explanation for the switch, believing {that a} restart beneath the Kirin Group, identified for main immunology analysis, represents the only option.
Kirin Beverage has acknowledged it plans to retain each the product names and the beverage formulations unchanged after the enterprise switch.
Source: ANN