This is the actual job. Taste is just not a dataset. It is discernment.
Rick Rubin famously stated that his worth isn’t technical talent or musical skill, however style. His job is to know when one thing feels proper, when it’s trustworthy, when it’s completed. He doesn’t play the devices. He listens. He decides. In an period the place machines can generate endlessly, that type of discernment turns into the work.
Taste isn’t a nice-to-have.
If I had been becoming a member of an company right this moment, I wouldn’t obsess over instruments. I’d obsess over inputs. I’d eat relentlessly—artwork, movies, style, music, design, memes, subcultures, tendencies that hardly register. I’d research campaigns that labored and reverse-engineer them—not simply the craft, however the technique. I’d ask why this landed and that didn’t. I’d search for patterns, together with the uncommon moments when somebody broke all the principles and altered the sport anyway. Then I’d repeat.
In a world the place execution will probably be democratized, style will probably be uncommon—and inventive administrators will probably be essential to hone it.