Following that, the digital group can discover a 30-second clip from these segments that talk to a bigger narrative and attain extra audiences on-line.
“The Daily Show has these four or five different entry points using different formats to make larger arguments within the context, and I think the job is not to find the right format,” Klepper mentioned. “It’s to understand the context of the storytelling, and how do you find the right stories to put in those formats that can tell something authentically, humorously, and truthfully.”
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