HomeLatestGolden Globes Bets Don't Pay Off, Ratings Drop to eight.66 Million Viewers

Golden Globes Bets Don’t Pay Off, Ratings Drop to eight.66 Million Viewers

The Golden Globes’ newest bets didn’t repay in rankings.

According to Nielsen’s panel + huge knowledge numbers, Sunday’s 83rd Golden Globes dropped to eight.66 million viewers. It was down from final yr’s ceremony, which Nielsen mentioned averaged round 9.3 million viewers. Meanwhile, VideoAmp knowledge famous that final yr’s Globes had 10.1 million viewers.

Despite the dip in viewership, CBS studies that the Globes had its most social present ever, with 42 million interactions, which is up 5% from final yr.

Though the numbers are down, the Globes additionally went up in opposition to an NFL playoff recreation, with the New England Patriots topping the Los Angeles Chargers on Sunday. Meanwhile, the 82nd Golden Globes on CBS featured a Kansas City Chiefs and Denver Broncos recreation as its lead-in.

The present had loads of positives.

As ADWEEK beforehand wrote, the 2026 Golden Globes guess huge on Nikki Glaser returning as host, with the comic delivering one other well-received monologue and creating viral sketches akin to a Marty Supreme and Kpop Demon Hunters mashup.

In addition, the Globes added a brand new podcast class in its newest ceremony, which gave Amy Poehler the prospect to make a hilarious acceptance speech, as her podcast, Good Hang with Amy Poehler, produced by Paper Kite Productions along side Spotify’s The Ringer, took the prize.

However, the present additionally took some gambles that weren’t a success with viewers.

Throughout the evening, social media viewers criticized advert integrations from cryptocurrency-based prediction website Polymarket. Odds from the prediction website would usually seem forward of class bulletins, generally spoiling the winners and prompting viewers to lament how playing odds had infiltrated a present about artwork and leisure.

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