Fox is losing no time letting advertisers understand it’s coming again to upfront week in 2026, and it’s bringing an enormous change.
Today, Fox introduced its 2026 upfront presentation will happen Monday, May 11, 2026, at a brand new location, the New York City Center. According to the corporate, the occasion will showcase new programming throughout Fox Sports, Fox News, Fox Entertainment, and Tubi, in addition to the tech and analysis developments the corporate can supply.
In addition to its half within the upfront presentation, Tubi will host a 2026 IAB New Fronts presentation on Tuesday, March 24, from 2 p.m. to 4 p.m. at Pier 59 Studios, Chelsea Piers. The occasion might be titled, “Tubitopia: An Advertiser’s Paradise.”
The news brings a few upfront tweaks for Fox.
For the previous couple of years, the corporate has held its occasion within the Manhattan Center, slightly than the New York City Center. In addition, Fox is asserting its upfront occasion a lot sooner than it did for 2025, with ADWEEK beforehand confirming Fox’s 2025 presentation in March.
“It’s going to be a big year for Fox—centered on what arguably will be one of the most anticipated events—FIFA World Cup 2026,” Jeff Collins, president, promoting gross sales, advertising and model partnerships, Fox Corporation, stated in an announcement. “We look forward to welcoming advertisers to our new upfront location at the New York City Center, where we’ll demonstrate how brands can tap into the powerful fandoms drawn to our massive live sports, news, and entertainment content, along with one of the most exciting brands in streaming, Tubi.”
In July, ADWEEK discovered that Fox closed its 2025-2026 upfront discussions, attaining double-digit quantity development throughout its portfolio. According to a supply accustomed to the matter, Fox achieved double-digit quantity development throughout all sports activities properties in contrast with the earlier 12 months. Meanwhile, core sports activities properties (excluding the World Cup) exceeded $2 billion for the primary time.
Meanwhile, ad-supported platform Tubi had year-over-year quantity development of over 35%, pushed by complete viewing time and month-to-month lively customers.