TOKYO, Nov 12 (News On Japan) –
Renowned guitar model Fender has partnered with the beloved character Hello Kitty in a brand new collaboration.
Fender, headquartered within the United States, launched a variety of Hello Kitty-themed guitars and equipment on Tuesday. The model’s flagship retailer in Harajuku, which opened final yr as Fender’s first flagship location in Asia, has been attracting a gradual stream of inbound vacationers. With this new collaboration, Fender goals to achieve a broader buyer base, together with girls.
Fender Music President Edward Cole: “Our expectations for Japan and the Asia-Pacific region are high. Sales have been growing over the past decade, and we anticipate this trend will continue. We will keep investing across the Asia-Pacific region.”
Source: テレ東BIZ