Dollar General chosen retail adtech agency Qsic to outfit 6,000 of its roughly 21,000 shops with in-store audio advert and measurement gear, successfully doubling the scale of its current community and including a extra refined AI-powered measurement resolution.
The low cost retailer has piloted in-store audio adverts in 6,000 of its shops. With the addition of Qsic—which can deal with audio advert supply and measurement—audio adverts will likely be stay in 12,000 shops by the top of the second quarter. The partnership is the consequence from a months-long aggressive request for proposal (RFP) course of.
“Qsic stood out for its ability to combine AI, point-of-sale data, and in-store audio in a way that aligns with DG Media Network’s focus on relevance, accountability, and scale,” Austin Leonard, vp and common supervisor of Dollar General Media Network, informed ADWEEK.