TOKYO, Aug 13 (News On Japan) –
Corporate excursions resembling these provided by Kirin Brewery and Hakutsuru Sake Brewery, the place individuals can observe behind-the-scenes operations, are gaining reputation. The attraction lies in shoppers’ need to see the inside workings of well-known manufacturers and the training alternatives that these excursions present. Companies, in flip, goal to realize core customers and model advocates via these facility excursions.
Factory excursions of well-known firms and services are as soon as once more changing into common. Feedback from individuals reveals that the reasons supplied in the course of the excursions are extremely partaking and straightforward to grasp. Some excursions even provide interactive experiences, which attraction to these looking for an escape from the odd. Visitors are drawn to completely automated factories, desperate to witness what is generally hidden from the general public. The sense of exclusivity provides to the excursions’ premium attraction.
One of the primary points of interest is the prospect to find out about all the manufacturing course of at Kirin’s Yokohama Brewery, from the substances to packaging, all inside a 90-minute tour designed to have interaction the senses. The tour features a projection mapping show within the manufacturing space and the chance to scent and style hops and malt, the uncooked supplies of beer. The spotlight is a tasting session the place guests can evaluate the primary and second pressings of the wort, gaining a deeper understanding of beer flavors earlier than having fun with a freshly poured glass. “After hearing the explanation, the beer tastes entirely different,” one participant famous, expressing a need to proceed consuming afterward.
The excursions will not be solely about beer. The Shiratsuru Sake Museum attracts inbound vacationers, with an annual customer rely anticipated to surpass 150,000 this yr, a major enhance from previous figures. The museum replicates conventional sake-making processes with mannequins, providing a transparent and interesting solution to study concerning the craft. Visitors can scan QR codes positioned all through the museum to obtain explanations in 15 languages, enhancing accessibility for worldwide visitors. After studying, guests can take pleasure in a sake tasting session, the place they will pattern two cups for a small price, with the cup as a memento. Limited-edition sake, obtainable solely on the museum, additionally serves as an attraction to each home and worldwide markets.
Source: テレ東BIZ