TOKYO, Aug 27 (News On Japan) –
As comfort shops proceed to interact in fierce competitors over their rice balls, a brand new lineup of gourmand onigiri has been introduced, together with a collection developed by well-known Japanese eating places.
What is the explanation behind this?
Eira Shirato, Manager of the Delica Food Department at FamilyMart, explains, “Our timeless favorites, ‘Salmon Onigiri’ and ‘Tuna Onigiri,’ have been reimagined by our partnered chefs and are now available as part of the ‘Exquisite Onigiri Supervised by Renowned Restaurants’ series.”
The lineup contains 4 forms of onigiri, akin to one with tuna and smoked radish by the Japanese restaurant “Sanpi-Ryoron” and one other with salmon and tartar sauce by the Western restaurant “Ueno Seiyoken.”
Reporter: “These two onigiri both contain tuna, but there is about a 100-yen price difference.”
The technique this time is to distinguish by value. The onigiri launching this week shall be within the 200-yen vary, whereas these to be launched subsequent month shall be priced within the higher 100-yen vary.
Shirato added, “Customers seek onigiri at different price points depending on the occasion.”
As the price of uncooked supplies like rice continues to rise, the typical value of onigiri can also be rising. However, by increasing the vary of in style salmon and tuna onigiri and ranging the value factors, FamilyMart goals to fulfill client demand.
Source: TBS