(250730) — SHANGRI-LA, July 30, 2025 (Xinhua) — Chunpi (2nd, L) and employees members type matsutake mushrooms at a commerce market in Jidi Village, Shangri-La City, southwest China’s Yunnan Province, July 24, 2025.
Jidi Village, a Tibetan settlement in Shangri-La City, is a veritable haven for matsutake mushrooms. Every July, villagers are busy harvesting and promoting matsutake, from daybreak to nightfall.
Among matsutake foragers is Chunpi, a 34-year-old native who was well-versed within the artwork of foraging for and buying and selling matsutake mushrooms from a younger age. After commencement in 2017, he returned to Shangri-La and has since been selling matsutake gross sales by means of e-commerce.
While conserving his deal with bettering the standard of matsutake, Chunpi has dedicated himself to constructing a definite model in recent times. Thanks to his efforts, a matsutake commerce market incorporating offline transactions, livestreaming, and chilly storage was arrange within the village in 2024.
Matsutake mushrooms from the village should not solely bought nationwide, but additionally exported to nations together with Japan and South Korea. Statistics present that Jidi Village traded 300 tonnes of matsutake mushrooms final yr.
Speaking of the longer term, Chunpi hopes to show Jidi Village right into a premier vacation spot for matsutake selecting excursions, creating extra alternatives to spice up villagers’ revenue. (Xinhua/Gao Yongwei)