New Delhi [India], November 21 (ANI): Hockey India unveiled the official promo for the upcoming season of the Hockey India League (HIL) in 2025/26, introducing its daring new model line, ‘Big. Is. Back.’
The marketing campaign indicators the league’s intent to scale up in ambition, creativity, and fan engagement, backed by a refreshed id designed to reintroduce HIL with a cinematic, energetic edge, as per a press launch from Hockey India.
The artistic route celebrates the depth and athleticism of hockey whereas highlighting the emotional and cultural resonance the game continues to carry throughout India. The rollout spans a number of mediums and markets, making certain influence throughout each main fan touchpoint.
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HIL’s return in 2024 marked a serious resurgence, with help from companions Prasar Bharati and Sony Sports Network serving to the league obtain a rare cumulative attain of 40.8 million viewers, a 48 per cent leap over the 2017 season. The males’s remaining drew 3.07 million viewers, whereas the most-watched ladies’s match recorded 2.92 million. Internationally, the league expanded its footprint to over 5 million viewers throughout 18 hockey-playing nations by means of TV and OTT platforms. On social media, HIL surpassed 1 billion views throughout Facebook, Instagram and X on greater than 3,000 items of content material.
The new season’s marketing campaign is anchored by a 360-degree advertising and marketing technique aimed toward making HIL unmissable. High-impact animated movies convey every franchise metropolis to life, large out of doors installations construct nationwide anticipation, and a powerful presence throughout radio, tv and OTT platforms reinforces attain. A revamped social media strategy will highlight every day storytelling, behind-the-scenes motion, participant options, reel-first creatives and influencer-led conversations that preserve followers engaged effectively past matchdays.
Hockey India League Governing Committee Chairperson Dr Dilip Tirkey mentioned, ‘With the launch of the promo at this time, the countdown for the brand new season of the Hero Hockey India League has formally begun, and it is going to be greater than ever. HIL has performed an important position within the development of Indian hockey, and it means a fantastic deal to each gamers and followers. With this sturdy advertising and marketing push, we purpose to take hockey to extra folks and encourage the following technology.’
Hockey India League Governing Committee Member Bhola Nath Singh added, ‘Our purpose is to make sure that HIL’s return is huge, thrilling, and straightforward for followers to attach with. This marketing campaign brings contemporary vitality to the game and guarantees an expertise that supporters will genuinely get pleasure from. The pleasure across the league is constructing as soon as once more, and we’re prepared for it.’
The league enters the brand new season with a concentrate on scale, innovation, and emotion, decided to take hockey to each nook of the nation and place it on the centre of India’s sporting panorama.
The Women’s League will likely be held in Ranchi from December 28, 2025 to January 10, 2026, whereas the Men’s League will run from January 3-26 2026 throughout Chennai, Ranchi, and Bhubaneswar. (ANI)