When requested by an analyst about why Aerie’s progress is larger than American Eagle’s regardless of the latest splashy advertisements for American Eagle, Foyle mentioned that Sydney’s denims offered out at American Eagle in days. She additionally mentioned that American Eagle’s gross sales in males’s attire elevated by a “mid single digit.”
Foyle added that American Eagle’s advertising and marketing is rising model consciousness. “Sometimes there’s a halo effect in marketing,” she mentioned.
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Foyle additionally highlighted American Eagle’s present marketing campaign with Martha Stewart for instance of its concentrate on model consciousness.
“As a company, we’re leaning into advertising—we need to compete when we see what our competition is doing,” Foyle mentioned.