New Delhi [India], January 14 (ANI): Federation of Indian Chambers of Commerce & Industry (FICCI) and Motion Picture Association (MPA) organised an official pre-summit on Tuesday forward of the India AI Impact Summit 2026.
Titled ‘Who Owns the Future of Entertainment?: India, AI, and the Next Global Shift, the one-day seminar targeted on how India can harness AI to strengthen its artistic economic system whereas safeguarding the rights and livelihoods of creators, in keeping with the press launch. The occasion was supported by business companions AVIA, FFI, IBDF, IFPI, IFTPC, IMI, IMPAA, JioStar, PGI, TFCC, and WIFPA, and drew robust participation from throughout movie, tv, music, digital platforms, and advisory companies. Prabhat, Additional Secretary, Ministry of Information and Broadcasting, mentioned that from a public coverage perspective, three targets should be addressed collectively. AI, he emphasised, should be used to increase creativity, enhance competitiveness, and protect belief and rights, making certain that innovation stays sustainable slightly than fragile, as per the press launch by FICCI. The opening session tackled the coverage and regulatory questions raised by AI’s speedy adoption throughout artistic industries, together with copyright, possession, coaching information, attribution, and remuneration.
Chaired by James Cheatley, Vice President – VOD, Digital Affairs and Intellectual Property, Motion Picture Association, Asia Pacific, the dialogue featured Dr. G. R. Raghavender, Senior Consultant, IPR and former Joint Secretary to the Government of India, DPIIT; Ameet Datta, Co-Chair of the FICCI IP Committee and Founder of ADP Law Offices; and Blaise Fernandes, President, IMI, amongst different senior consultants. Highlighting the significance of copyright-led progress, Blaise Fernandes mentioned, ‘At WAVES 2025, our Prime Minister, Shri Narendra Modi, set the benchmark for India’s artistic sector to energy the Orange Economy to international heights. Any AI coverage should be sure that the copyright sector is given the chance to unlock the worth of copyright via voluntary licensing fashions. This is essential to succeed in international heights,’ as quoted in a press launch by FICCI. James Cheatley emphasised what’s at stake, saying, ‘AI is remodeling each stage of the artistic lifecycle. The coverage selections made now will form how creators, corporations, and markets evolve. India has an actual alternative to work in dialogue with business to determine frameworks that assist creativity, funding, and accountable technological progress,’ as quoted in a press launch by FICCI. Mira Chatt, IFPI Regional Director (Asia), mentioned: ‘The artistic industries have stepped as much as form future alternatives for music and AI by pursuing voluntary licensing alternatives. Governments ought to assist this by implementing, not undermining, present copyright legal guidelines to make sure a stage taking part in discipline for creators, proper holders and AI corporations. It’s a fundamental query of equity. Right holders in India ought to have the ability to negotiate a license for the usage of their music. This advantages the entire artistic ecosystem and its future,’ as quoted in a press launch by FICCI. The second session shifted focus to real-world software, analyzing how AI is already being deployed throughout scripting, music, animation, visible results, and distribution.
Chaired by Vivan Sharan, Partner at Koan Advisory, the panel featured senior business practitioners together with Andrew Ure, Vice President, Global Affairs, Asia Pacific, Netflix; Akash Saxena, Chief Technology Officer, JioStar; Vikram Malhotra, Founder and Chief Executive Officer, Abundantia Entertainment; Pankaj Kumar Mishra, Head – Enterprise Technology Group, Sony Pictures Networks India, and others. Pankaj Kumar Mishra mentioned, ‘AI in media and leisure shouldn’t be a single debate, it’s a strategic set of selections throughout functionality, economics, creativity, aggressive benefit and governance. The expertise is prepared, the expertise is right here, and the market is huge; what’s going to separate leaders is whether or not AI turns into only a sooner technique to do the identical work, one other spherical of value or labour arbitrage, or a technique to create what we’ve by no means been in a position to create earlier than. Get that steadiness proper, AI for velocity, people for soul, and India might be globally aggressive, not merely globally current,’ as quoted in a press launch by FICCI. The AI Impact Summit 2026 will happen in New Delhi from February 16 to twenty in New Delhi. (ANI)