Japanese agency goals to stay in Russia

Japan Tobacco stopped new investments and advertising and marketing actions within the sanctioned nation in 2022

Cigarette and vape producer Japan Tobacco International (JTI) intends to maintain its Russian factories working for so long as attainable, based on the corporate’s president, Masamichi Terabatake.

In an interview with the Kyodo news company on Friday, Terabatake said that his agency has the choice to promote its enterprise in Russia, however added that “as far as possible, we will continue.” 

Terabatake additionally stated that the corporate has partially restored operations at its enterprises in Ukraine and has continued to rent as a result of “employees’ strong desire to produce.” 

In April of 2022, JTI introduced it was contemplating promoting off its Russian operations, JT International Russia, response to Moscow’s army operation in Ukraine. The firm controls practically 40% of the Russian cigarette market, and stated on the time it was “continuing to evaluate various options for its Russia business, including a potential transfer of ownership.” 

READ MORE: Tobacco large to stop Russia

The cigarette large introduced final March it will stop new investments and advertising and marketing actions in Russia within the wake of sanctions. The producer additionally postponed the launch of a heated tobacco gadget in Russia that had been scheduled for the primary half of 2022. Terabatake stated on the time that “unless the business environment improves significantly, we may temporarily suspend production in the Russian market.” 

JTI employs roughly 4,000 individuals in Russia and operates 4 factories, together with in St. Petersburg and Rostov-on-Don.

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