TOKYO –
Nissan Motor unveiled a totally redesigned Elgrand minivan on July 17, marking the mannequin’s first full overhaul in 16 years, whereas introducing a brand new model message because the automaker seeks to rebuild its enterprise and revive gross sales.
The new Elgrand is provided with Nissan’s newest third-generation e-POWER system and options improved cabin quietness and a spacious inside.
At the launch occasion, Nissan additionally introduced “Drive Your Way, Nissan” as its new model message, changing the long-running “Yatchae Nissan,” or “Just Do It, Nissan,” slogan.
Yukiko Otani, head of Nissan Motor’s Japan advertising division, mentioned the corporate intends to make use of the Elgrand as the start line for providing a extra distinctively Nissan driving expertise and inside surroundings.
“We want to begin with the Elgrand and provide driving performance and mobility spaces that feel more uniquely Nissan,” Otani mentioned. “The new message also puts Nissan’s identity at the forefront.”
During its earnings announcement in May, Nissan forecast a web revenue of 20 billion yen for fiscal 2026, supported by the introduction of latest autos and the consequences of value reductions.
Attention is now centered on whether or not the launch of the brand new Elgrand and the refreshed model message may also help restore gross sales as Nissan continues its administration restructuring.
Source: FNN