72andSunny has kicked off the yr with a brand new enterprise win: Qualcomm’s Snapdragon Compute account, the chipmaker’s built-in processors that energy AI and different software program functions.
As inventive company of report, 72andSunny will develop a world model marketing campaign that highlights Snapdragon’s processing energy and the capabilities it may possibly unlock for shoppers, with their first work collectively debuting in Q1.
72andSunny gained the enterprise in a aggressive overview. It will run the account out of its New York and Toronto workplaces, led by New York CEO Ali Cornford.
Qualcomm had beforehand labored with McCann Worldgroup as its world AOR since 2016, with the account run out of the New York workplace.