TOKYO, Apr 07 (News On Japan) –
7-Eleven is increasing its lineup of in-store drinks with the introduction of freshly brewed tea, utilizing devoted machines to serve tea at costs just like espresso.
Having pioneered the comfort retailer café idea in Japan, 7-Eleven is now transferring past check gross sales by rolling out freshly brewed tea to extra areas. Unlike conventional tea baggage, the drinks use rigorously chosen tea leaves, providing prospects a selection of Darjeeling mix, Earl Grey, or Assam mix.
Prepared by steeping tea leaves and extracting the brew over roughly 90 seconds, the tea is described as having a wealthy aroma and full-bodied taste.
A sizzling regular-sized cup is priced from 120 yen together with tax—the identical vary as the shop’s espresso—with the goal of attracting prospects who sometimes don’t drink espresso.
Itoi Kenji, proprietor of the 7-Eleven Kazo-Kotoyori retailer, mentioned: “By changing our product offerings, we hope to attract new customers who might say, ‘I didn’t know 7-Eleven had something like this.'”
Alongside the tea rollout, the chain can also be increasing its “7 Café Bakery” service, which provides freshly made objects reminiscent of bread and baked items. The initiative has confirmed profitable in drawing new buyer segments.
Hiroko Sakurai, Chief Merchandiser for Next-Generation Product Development at 7-Eleven Japan, mentioned: “We’re seeing new purchases especially among young housewives. On average, stores currently testing the tea and bakery offerings in Saitama Prefecture have seen a sales increase of about 3.2%, which is very encouraging.”
By the tip of February 2026, the tea service will probably be expanded to 2,000 shops nationwide. Meanwhile, 7 Café Bakery is anticipated to be rolled out to 12,500 areas throughout Japan by the tip of fiscal 2025.
As the highest vendor of comfort retailer espresso in Japan, 7-Eleven is now turning to premium tea as a brand new driver of income progress.
Source: FNN